OK so we were all told that having fresh content is the best and fastest way to rank well on any search engine. I don't necessarily believe this to be true for a bunch of reasons. I'm running around 6 websites at the moment and none of them have had any recent or new updates in months yet continue to increase in the SERP's. The reason is due to my light back linking over the months. That's right I said light meaning only adding roughly 100-200 back links per month. I can usually do all of them in one day and most of my sites have jumped significantly.
So to recap, no changes to the website, not going crazy building links and ranking really jumping in the SERP's. Crazy stuff and all the keywords are against super tough competition. A lot of the keywords have roughly 1-600 million site results competition.
So this all leads me to believe that constant back linking is the way to go and to forget about adding fresh content all the time. Your thoughts?
#content #fresh #nonsense
Ed Gray
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