Keyword in Quotes Question

The mighty G is not filled with uselessness. They would never
give you all 64,000. I cannot fathom why people who do
little exercises like this. Who is going to want to get to
the last page? In fact, google always thinks that after
the 6th page or so, it's a moot point.

I have explained it before, I'll do it again.

Go to a library. Ask for all books with references
to dog breeds. Sure the building has thousands of books with dogs
in them. A ton will mention something about dog care. Any book,
that has the words dog care or "dog care" would theoretically
come up in a search. Let's say 5,000. But in reality, the reference
shelf on animals is what you would really want. And the librarian,
(a stand in for google here) directs you to the 200 books in reference
that are really on dog care. So, the librarian found 5,000 books
with dog care, but only 200 are really on dog care. After listing
those 200, the list would end. In fact, she might even limit
it to the first 20, as beyond that, the books are iffy.

So when you do a search for "dog care," it may show there are
about 500,000 sites with dog care. (Notice the "about"?) But
only 10,000 are really on dog care, and only 200 are really worth
looking at. Google would make the decision that after 200, it
becomes an exercise in futility.

Paul

Yes, and no. It's a good guideline to follow when you're just learning how to do keyword research. Gotta learn to walk before you can fly.

All of the above are true. But as you gain experience, you will get a better sense of which approach feels right for you. If you're just starting out, I would recommend going with a more conservative approach. Yes, it's a little rigid, but until you become more experienced it's a fairly reliable way to have some success at this.

There can be several other factors involved, so maybe, maybe not. But the fact that there are no Adwords ads means that there probably isn't a significant amount of traffic for the keyword. It might be easy to rank for, but you don't want to put a lot of effort into optimizing your website for a keyword that won't bring you any real traffic.

Read as much as you can, and then do as much as you can. But you should never be afraid to ask questions when you get stuck, because it can help shave a lot of time off of your learning curve. SEO isn't rocket science, but there are many details to learn and it can be fairly complex. Don't expect to learn it overnight. In fact, it's something you never really stop learning because of the dynamic nature of it.