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Do I backlink to my articles or my site?

by perryny
7 replies
  • SEO
    • |
I'm promoting my own product and want to drive massive traffic to my squeeze page.

I've started on article marketing and have created several web 2.0 properties with backlinks to my site.

I'm now outsourcing some backlink building. Do I have these backlinks point to my squeeze page, to my articles, or to both?

My goal is to have my main site (and not necessarily my articles) ranking at #1 for my keyword, right?

Also, as I want all traffic going to the squeeze page, am I hurting myself by not backlinking to any internal pages?

Thanks,
-Robert
#articles #backlink #site
  • Profile picture of the author bigcat1967
    Here's what I'm doing myself. I'm backlinking to my EZineArticles - trying to get it on the first page. This is double good. Get traffic through the SERPs and direct traffic itself.
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  • Profile picture of the author Bellamy
    It depends on what kind of keywords you are trying to capitalize on. If you're index page has general keywords, optimize for those. For each specific page, they should focus on smaller, long-tail keywords. Then add backlinks for each page, with respect to their desired keywords. If you try to just throw all your keywords at your index page, I think you won't get too far.
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    • Profile picture of the author perryny
      Originally Posted by bigcat1967 View Post

      Here's what I'm doing myself. I'm backlinking to my EZineArticles - trying to get it on the first page. This is double good. Get traffic through the SERPs and direct traffic itself.
      This is what I don't really understand. I'd rather have my squeeze page rank on the first page than the EZA. Right?

      If we're looking at the jewlery site in your sig, would you backlink to the url of the site, or would you write an EZA on jewlery with a link to the site and backlink to the EZA?

      Originally Posted by Bellamy View Post

      It depends on what kind of keywords you are trying to capitalize on. If you're index page has general keywords, optimize for those. For each specific page, they should focus on smaller, long-tail keywords. Then add backlinks for each page, with respect to their desired keywords. If you try to just throw all your keywords at your index page, I think you won't get too far.
      I'm trying to drive all traffic to the squeeze page, which is optimized ok for my main keyword. As I don't want anyone to really access the rest of the site directly (without opting-in on the squeeze page first), I'm not trying to get the rest of the site pages indexed. Is this just bad strategy?
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  • Profile picture of the author cashcow
    This is what I don't really understand. I'd rather have my squeeze page rank on the first page than the EZA. Right?
    Why not have both?

    In fact, why wouldn't you want your squeeze page to be #1, then your EZa to be #2, then another article or web2.0 propery to be #3 etc... You could own all 10 spots on the first page and get pretty much all of the traffic.

    Lee

    P.S. Yes, you could be hurting yourself by not backlinking to any internal pages - it's not natural to get all your backlinks to your homepage in the eyes of the SE's.
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  • Profile picture of the author jasonmorgan
    I don't outsource myself but as I understand it most of them will add multiple links if a site permits it.

    So have your squeeze page as your primary backlink and the EZA as your secondary backlink.

    This way you are working both at the same time but your squeeze page will take priority if the site only allows a single backlink to be added.

    Problem = solved
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