How much do you pay for Facebook advertising?

Profile picture of the author Udt by Udt Posted: 12/22/2009
Hey guys,

What is the lowest you pay for facebook advertising?

I was able to get a decent clickthrough rate of about 2% and my suggested bid range was .17-.35 but when I did that, my ads don't show anymore. I slowly brought it higher and the lowest I can bid was .39 before my ads showed. Anybody got lower?
#advertising #facebook #pay

  • Profile picture of the author Glassjaw009
    Glassjaw009
    Well, I originally ventured into this threat to discourage you from using Facebook advertising due to how it vastly underperformed for me, but since you got a good conversion and CTR that's nice.

    However, the price you're quoting is what I paid. I never got lower.
  • Profile picture of the author paulgl
    paulgl
    Originally Posted by Glassjaw009 View Post
    Well, I originally ventured into this threat
    LOL! Typo of the year!

    Paul
  • Profile picture of the author Udt
    Udt
    My clickthrough rate and conversion rate is good for a simple email offer. The only thing I need for it to do is have LOWER clicks. If I can make it .20 cents instead of .39, I will be making solid money.

    Anybody make good progress on facebook with lowering their click bids?
  • Profile picture of the author ShanghaiTours
    ShanghaiTours
    I am still in my research stage. Facebook is definitely the new advertising platform.
  • Profile picture of the author surgematrix
    surgematrix
    I might have got thhis wrong but when you pay for clicks, you get impressions too. The only difference is you won't be charged until your link is clicked on. Our company advertise with Facebook also but we use pay per click. we might try the impressions.
  • Profile picture of the author AvidAZ
    AvidAZ
    I have not had much success at all advertising on Facebook.
  • Profile picture of the author zorzacker
    zorzacker
    Dude, I used pay per 1000 impression, and i got like 0.02 Norwegian Kroner per click... And thats like 0.004 $
  • Profile picture of the author EternalIncome4U
    EternalIncome4U
    With 400 Million members, Facebook certainly seems like it would be a good advertising platform. But from the replies here it seems like it is not (for some anyway? or most?)

    Does anyone have any knowledge, ideas, theories on Why it may not be a good advertising platform?
  • Profile picture of the author mainstreetcm
    mainstreetcm
    If I want to just advertise to my small town on facebook (something like 8,000 users) I can get my bid down to $.09 or so.
  • Profile picture of the author raymondnabuk
    raymondnabuk
    Originally Posted by ShanghaiTours View Post
    I am still in my research stage. Facebook is definitely the new advertising platform.
    Me too. Previously I only used it to connect with my friends. Wanna try facebook as my viral marketing campaign platform.
  • Profile picture of the author behnk01
    behnk01
    Start cpc. But before you start cpc, do a solid 3 hrs of research on your demographic!Also, If you're trying to get them to go to your golf site, run the #1 golf site through google ad planner and see what keywords lead them there. Then use those kw's to target your audience. Cpc. Find what works, then cpm. You can get rediculously low clicks if you have good ctr doing cpm. This is obviously because your paying per 1000 impressions.
  • Profile picture of the author tferraro11
    tferraro11
    I strongly suggest anyone to use Facebook in their strategy. Social Media is word of mouth on steroids and if you do it right you can drive lots of relevant traffic. Google is loving backlinks from Social Media sites. Social Media Marketing is growing faster each day and is a key to getting high levels of traffic.
  • Profile picture of the author gtrplyr
    gtrplyr
    PPC on Facebook can make you serious money if you target correctly. Picking some random e-mail submit and showing ads to everyone and their mother is only going to lose you money.

    I banked about $2000 in 3 days advertising a "Twilight" e-mail submit to soccer moms.

    It can be done. Research your demographic and build ads that get their attention.
  • Profile picture of the author junkdna
    junkdna
    Originally Posted by gtrplyr View Post
    I banked about $2000 in 3 days advertising a "Twilight" e-mail submit to soccer moms.
    If you do not mind, what is "e-mail submit"?

    I am doing life insurance on FB and so far got 0 conversions from 20 clicks. It seems that success with FB heavily depends on a type of product.
  • Profile picture of the author gtrplyr
    gtrplyr
    E-mail submits are offers where the person enters their e-mail address to get something for free (a gift card, a dvd, etc). They have to complete certain offers in order to actually get the "free" gift.

    The network will pay you for each e-mail address that gets submitted. Usually like $1.25-$2.00 per conversion.

    I look for e-mail submits related to hot niches (Jonas Brothers/Twilight/True Blood), which are things I can target by keyword on Facebook. Everyone who sees the ad is already a fan of Twilight (for example) and therefore is much more likely to click on it and submit their e-mail address.

    FB is kinda cracking down on these now, but you can still get them approved (it may take a few tries).
  • Profile picture of the author numba8
    numba8
    It depends what you are marketing on Facebook. I have gotten burned time and time again with CPM. However, I have also had success. If you find something that converts well, Facebook is a Godsend.

    Also, keep in mind that the new Facebook Advertising rules discourage affiliates. So say goodbye to email submits and zip submits. People aren't on Facebook looking for stuff to buy, so its not like search.

    All I'm saying is that you can get burned on FB.

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