Hi Converting Doctor Or Urologist Info For Index page?

4 replies
  • SEO
  • |
Hello guys,

I am doing a ppc campaign for a urologist that is not going as well as it should. The ppc campaign is targetting what should be the right people but the traffic is not converting to business. Based off the analytics I am assuming it is because they are not getting the right information. Does anyone have experience with doing the copywriting or layouts for medical pages. What information is best to put on the main index page of the site.
#converting #doctor #index #info #page #urologist
  • Profile picture of the author dcgloballlc
    We have a client that has developed a legitimate anti aging antioxidant product that we are starting on the ground floor with. I am looking for a great informational setup of for their website and sales pages. Anyone have any suggestions for which shopping cart we should use for best conversions. Also, anyone have an example of an extremely well converting nutritional product.
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  • Profile picture of the author Jeannie Crabtree
    Is this a lead capture site or are you trying to sell services? If services, be sure to capture leads. You may need to offer an incentive - free report, video, etc.

    Just a guess,

    Are you using the terms people are using? Go to forums and see what words show up when they talk about their complaints.

    Sort through the terms for the buying terms or terms that are farther along in wanting to do business. Use those terms on your advertising and on your website.

    Use a tracking software to see what terms people are reaching your site with. Also when they go to the order page (if you have such), what terms are the ones going to the order page.

    Then narrow your advertising down to using those terms and be sure to use those terms in a few articles for your site. (more funnel pages with the right terms).

    Also look at the top 5 sites for your keywords. What keywords are they using?


    Jeannie
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  • Profile picture of the author Dennis Gaskill
    I must admit, "urologist" is a word I never expected to see here.

    Anyway, you should also do some keyword research to see if you can find better keywords to target. Are you using local search targeting? You could be getting a searchers from all over and they hit the back button when they see where Dr. is located.
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    Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author WareTime
      Consider a Yahoo Store. Everything you need. Don't try to hack together your own.
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