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Online Reputation Management Planning

by bolengas23
3 replies
  • SEO
    • |
First of all, I would like to wish everyone a prosperous new year ahead! May all of you warriors have more success.

While management was reviewing my organic optimization structure, they were pretty much confident with how things are running especially with the rankings and conversions from organic traffic are flowing.

Now, they've asked me to build and manage an online reputation management campaign and team to address negative comments on our websites.

I understand the operation but I need some tips and advice as to where to begin and where to go in the next 3 months.

So for any warrior out there who are experts in online PR and online reputation management, please share any strategies, planning tips, tools, etc. What should be the first step, what should be my deliverable, goals, etc.

Thanks!
#management #online #online pr #planning #reputation #reputation management
  • Profile picture of the author mikemac1
    Search online for how several Fortune 500s (for example Comcast is a good one) are using Twitter, Facebook even text messaging to address customer critiques and comments, it could help you get an idea on how to get started.
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    • Profile picture of the author bolengas23
      @Michael will definitely take a look at Comcast

      @Chris I couldn't agree with you more on the comment thing. I guess the basic step is learning and determining what type of negative comments are out there and learning how to address them smartly would be the greatest challenge.

      Follow-Up question to both of you: if you were to hire someone to manage solely online reputation management for your website, what sort of skillset will you be looking for in a candidate?
      Signature
      Dubai SEO & Middle East Online Marketing
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  • Profile picture of the author chriswight
    Step 1, disable commenting on your sites!

    Seriously though, engage your customers on their criticisms and see if you can't make them happy. A customer turned from a furious critic to raving fan is some of the best PR out there. And don't be shy about sharing the stories as well. When people see the lengths to which a company will go, they feel a lot better about doing business with them. Just look at Nordstrom.
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