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Questions for Adwords Experts

by chassm
6 replies
  • SEO
    • |
One thing I need to get cleared is in the adwords editor, there is a field for a destination URL for each keyword, then in the ads area each ad has its own field for a destination URL, my question is if I enter a destination URL at the keyword level does that over ride the ad destination URL? which one is more important or what's the best way to set this up?

Thanks.
#adwords #experts #questions
  • Profile picture of the author Alex Williams
    Yes, it does override.

    The Ad Destination URL is the page where the visitor lands on.

    The Keyword Destination URL is more for tracking purposes. Say, if you have 5 keywords in the ad group, you might want to have ?tid=keyword1, ?tid=keyword2, etc. (that`s an example for a ClickBank product). You need this to know which keyword converted to sale. So you can bid more, get higher positions, increase clicks, and sales, for that particular keyword.

    The Keyword Destination URL can also be used for overriding the Ad Destination URL in some cases when you want to "game" the system, and do something against the terms, as some people say Google does not track that, or, does not ban for these types of gaming. I have not tried this, so cannot tell more.

    Hope this helps.
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  • Profile picture of the author tryinhere
    just set the destination url in your ad, and you do not need to set the tid per keyword, there has been an update on that just recent.

    http://www.warriorforum.com/ad-netwo...-tracking.html
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    • Profile picture of the author chassm
      Thanks that clears it up!
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  • Profile picture of the author Lucid
    Think of Adwords like a pyramid. At the top you have the Campaign level. Next are the Groups then the Ads and finally the Keywords. Unlike the military rank structure however, lower level settings override the higher level settings.

    Keywords are basically the low men on the totem pole but their individual settings - such as bid and URL - override the group or ad settings.

    Alex is right in that the URL at the keyword level is more for tracking. You would normally use the default ad URL.
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    • Profile picture of the author chassm
      Thanks Lucid, this makes more sense now.

      I got one other question while I got you guys on the topic. This is rather strange but then again it's Google.

      I while ago (about 2 months or so) I got an email from Google saying that I was using trademark terms in one of my campaigns and that I needed to stop using those trademark names immediately. The name was for a software company whose products I was promoting. They're not even that big.

      The problem is, to me at least, that the campaign where they saw these trademark names was a deleted campaign. I wasn't going to fool around I looked up the campaign and deleted the ads completely and never heard anything else from them.

      I see a lot of other affiliates using trademark names for big brands and in many cases they use the registered symbol or trademark symbol in the ad copy. So my question is, does using these symbols next to trademarks and company names keep Google off your back? Because now that I think about it I was not using these symbols at all. :confused:

      Thanks.
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  • Profile picture of the author Lucid
    > does using these symbols next to trademarks and company names keep Google off your back?

    Not to my knowledge. What you have to remember is that it is the trademark owner who has to ask their trademarks not be used. Until Google receives such notification, you will see ads with trademarks in them.

    So as the owner of Lucid Marketing, I can ask Google to not show ads with "lucid marketing" in them. Until I do, you could see such ads. Obviously, this makes more sense for big, well-known brands.

    Microsoft for example does not allow their name to appear on ads. What if you are a store selling their products? You ask Microsoft for an exemption which you submit to Google. In a case like this, Microsoft would allow exemptions only to certified resellers.
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