Social Sites vs. SERPs

1 replies
  • SEO
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Which is better? I really think ranking on the first page is better - especially for long tailed KWs - because your getting targeted traffic into your site.

However, just wondering which is really better? Refferal traffic from sites such as Twitter, FB and Youtube - or just plain old ranking high in the SERPs.

I guess I can see the pros and cons of both. For Social sites like Twitter, you can build your network that has the same interest as you. You can occasionally post a link (let's say you wrote an article that's posted on your blog or website) and have ppl click on it. That would be a big plus, however, a lot of ppl really don't look at Twitter or FB but maybe once or twice a week. So your network of let's say 1,000 ppl of the same interest as you, at least half don't log into Twitter to see what's happening.

However, w/ Search, many people will see your site on the first page (let's assume you have your site at #8), but, there are 9 other sites on that page are in a way competing for the searcher's attention.

So what do you guys think? I still rather have my site ranked high in the SERPs. I know you can do it both ways - but which way, in your opinion, would be the better outcome? High in the SERPs or referral traffic from the likes of Twitter, Youtube and FB?

Sidenote: It really depends on the conversions - not the traffic. Also, depends on how many returning visitors and the bounce rate of your site.
#serps #sites #social
  • Profile picture of the author sweetfranky
    I haven't had much luck with social sites due the fact that I don't sell consumer products but I've noticed that my search engine traffic ALWAYS beats out my referral traffic.

    My theory is that with referral traffic you get a lot of "looky loos" as opposed to SERP traffic which is highly purpose driven. As like you I choose SERP for my Conversion rates are double.
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