My keyword has 2 meanings..what should I write about??

I am really stumped on what to do here..I have no experience so I can't make the decision based it. This is my 1st site.

My chosen keyword has 2 meanings. It has a crafting meaning or a business/industrial meaning.

The first page of google natural results show more towards the crafting meaning but the paid sponsored links/ads on the side and top of 1st page of google shows the ads more towards the industrial usage.

Can I cover all bases and have different pages on this site for both usages??

Right now I only have 1 content page and it talks briefly about both usages but leans more towards the crafting usage but the ads are showing for the industrial side. I have gotten a few clicks.

I want to add more pages but am unsure which way to go.

Oh by the way over a week ago, I added the code in my site around the words I wanted to target for google to choose ads based on and nothing has changed.

My domain is my keyword and the keyword ads in spyfu are 90% industrial related.


PR: wait... I: wait... L: wait... LD: wait... I: wait...wait... Rank: wait... Traffic: wait... Price: wait... C: wait...
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