Pay-Per-Click TIPS
- SEO |
More and more online businesses are realizing that -- done right -- a PPC campaign can be a fabulous source of cheap, instant, highly qualified traffic.
The best tips I can give you is this:
•Bid on lots of cheap, targeted keywords and phrases, including mispellings -- and avoid the expensive general words that everyone is bidding on.
•Never bid more per click than what a single visitor is worth to your site
-- it's the best way to make sure your ads remain profitable.
•Get listed in the "other" PPC search engines -- you may be able to bid on popular terms you can't afford in Overture and Google AdWords.
•Whenever possible, get ranked in the top 3 listings in Overture and Google AdWords -- these ads appear on an extensive network of sites (including Yahoo!, MSN, AltaVista, Excite, and more!) and can reach up to 80% of all active Internet users, so you get more bang for your buck!
•Target your ads as much as possible. Write "custom" ads for each keyword and use the various bid management and targeting tools offered by the different PPC search engines to reduce your costs and increase your clicks.
•Design your landing pages so they convert qualified visitors to buyers. If your ads promise "cat toys with bells," make sure they actually direct visitors to a page where it's easy for them to buy these items!
The best tips I can give you is this:
•Bid on lots of cheap, targeted keywords and phrases, including mispellings -- and avoid the expensive general words that everyone is bidding on.
•Never bid more per click than what a single visitor is worth to your site
-- it's the best way to make sure your ads remain profitable.
•Get listed in the "other" PPC search engines -- you may be able to bid on popular terms you can't afford in Overture and Google AdWords.
•Whenever possible, get ranked in the top 3 listings in Overture and Google AdWords -- these ads appear on an extensive network of sites (including Yahoo!, MSN, AltaVista, Excite, and more!) and can reach up to 80% of all active Internet users, so you get more bang for your buck!
•Target your ads as much as possible. Write "custom" ads for each keyword and use the various bid management and targeting tools offered by the different PPC search engines to reduce your costs and increase your clicks.
•Design your landing pages so they convert qualified visitors to buyers. If your ads promise "cat toys with bells," make sure they actually direct visitors to a page where it's easy for them to buy these items!
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Sikhar -
Thanks
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