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do you even need to do ppc if you are number one for your keyword

by ruch1v
8 replies
  • SEO
    • |
hey guys

I've never paid any attention to PPC as it just seems too costly to me, however, time and time again I hear people saying that PPC is the best traffic possible, but what I want to know is, is it even relevant to do PPC if you are number one for your keyword in google?


thanks
#keyword #number #ppc
  • Profile picture of the author TheWinner
    Originally Posted by ruch1v View Post

    hey guys

    I've never paid any attention to PPC as it just seems too costly to me, however, time and time again I hear people saying that PPC is the best traffic possible, but what I want to know is, is it even relevant to do PPC if you are number one for your keyword in google?


    thanks
    Hello mate, Franco made good points there.

    PPC traffic is not necessarily better than SEO traffic, they are both equally as good as eachother. People just say this because when they pay for something, automatically it becomes more valuable to them, wheras "free" traffic doesn't have the same ring to it. But once you have optimized for a good buying keyword, you've struck gold.

    You should take some profits out of your earnings and invest in PPC. Using both PPC and SEO in tandem is the way to go...

    I recommend you check out Amit Mehta's ppcclassroom.com, one of the best PPC training on the internet.

    Cheers
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    • Profile picture of the author Joshua.E1
      I would suggest that you go in if the web page you are currently rank 1st in google search result with your web page, then on the PPC I would use a landing page to do that.

      This way, you are exposing more to the searchers, thus giving more thrust from both organic and paid searches.

      Remember to lead capture both your organic and paid searches, so you can upsell them in the future.
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  • Profile picture of the author Lucid
    Test it. You may be surprised that your ad gets clicked on more often and/or that traffic converts better. I think that's a positive. You can also use PPC for keywords you don't rank for.
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  • Profile picture of the author KirkMcD
    Originally Posted by ruch1v View Post

    is it even relevant to do PPC if you are number one for your keyword in google?
    Do you know how many people just click on the first thing listed whether it is an ad or not?
    If a competitor bought that top listing, guess who is getting clicked on.
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  • Profile picture of the author J Bold
    Well, if you are talking about search PPC for that specific keyword, it wouldn't make much sense, would it? However, how about keywords you don't rank for? Then you would maybe want to do PPC if you it's a profitable campaign in the end.
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  • Profile picture of the author claytons
    #1 in google gets , what...42% of the clicks....the available clicks...and also according to studies, only about 70% of the total available clicks go organic...the other 30% go to PPC.

    So..if you're profitable and you want to get as close to 100% of the available clicks for a keyword...you MUST do PPC...again , assuming it's profitable at the price you'll need to pay per click
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  • Profile picture of the author Lucid
    > #1 in google gets , what...42% of the clicks

    That's what was reported a few years ago. Not sure how true it would be today. Probably not much different.

    However, I have the raw data those stats were based on, over 3.5 million queries done from March to May 2006. That 42% figure is deceptive in my opinion when you analyze it. I plan to write something about this on my site. But here are some preliminary numbers:

    * 10.7% of people search using the domain name (Google for example)
    * 20.8% of searches were on the domain name.

    This tells me people don't know how to search. I would throw all those URL searches out of the data, they are not representative and skew the data. Curiously, even though when you search on a domain it almost always comes up first, people did not click on any listings 65% of the time.

    There are many other amazing facts that can be extracted from this data. I'll publish as I find them.

    Don't know about your 70-30 split of organic to PPC clicks. Never heard that one. My experience with some campaigns and comparing data with Analytics suggests more 50-50. I could analyze that data too in more details when I have a chance.
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