Adwords and Landing Page

by JFVJ
10 replies
  • SEO
  • |
Hey. I have recently got into PPC advertising and i am using adwords. At the start i got a 7 on the Quality Score, but after a couple days that quality score went to 1... The problem in my Landing Page. I am not good at creating websites, so find any website related to the nich i am advertising and model after it. Basically the layout and content will be similar.

Does anyone knows if adwords detects similar websites? Would i get a poor quality score because i am modeling after another website?

thanks in advance
#adwords #landing #page
  • Profile picture of the author tryinhere
    many factors here and the ball game changes nearly everyday with the big G.

    there are some offers over in the wso section both where people offer adwords / affiliate system and or there is some wso offers on Q score and what to do and not to do.

    in general a skinny site seems to be out so make sure you have a prvacy policy and similar type pages and also make sure the offer you are promoting falls within G terms and c.

    if you want to post the url or pm may be able to help further

    Pete

    and delete thise q1 scores they ar done n dusted with
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    • Profile picture of the author JFVJ
      Originally Posted by tryinhere View Post


      if you want to post the url or pm may be able to help further
      here it is: www work-at-home-elite dot com ; As you will see it´s a pretty newbie page because it was my first one. Anyway, since as a bit of content on it, i was expecting that google gave me a decent QS. Guess i was wrong
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      • Profile picture of the author tryinhere
        Originally Posted by JFVJ View Post

        here it is: www work-at-home-elite dot com ; As you will see it´s a pretty newbie page because it was my first one. Anyway, since as a bit of content on it, i was expecting that google gave me a decent QS. Guess i was wrong
        OK i am guessing you going to need a lot more content, you will also need to consider these options

        about us page
        contact us page
        site map

        and some articles for that content

        those trust guard symbols at the bottom are they for decoration or do they work.

        also regardless of what you do to that site it a make money type site and the big G really is not playing to well with these at the moment.

        it may fire if you fix the other things it may not, if not you are going to need to use the alternate options open to you for ppc, and or look to article marketing / other marketing forms
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  • Profile picture of the author Lucid
    Make money site, may be looked down upon by Google.

    Bigger factor in my opinion is that this is an affiliate site and you are linking directly to the merchant's sales page. Read guidelines at

    adwords.google.com/support/aw/bin/static.py?page=guidelines.cs

    Read "Affiliate URLs" paragraph near bottom of page.
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  • Profile picture of the author Lucid
    QS is composed of about 65% CTR, 25% keyword relevancy and the rest, about 10%, landing page factors, the main one (maybe the only one, at least the only one Google ever said anything about) being loading time.

    Having privacy, terms of use is certainly a good idea to have but it won't increase your QS. Even if those are part of the QS calculation (which I don't know if they are for sure), it's a small percentage and can't bring it up a full point by itself.

    Having a good internal structure makes sense for better user experience. But it won't affect your QS at all.

    Keyword relevancy: this is so logical and easy to do, yet many don't do it right. If my page is trying to sell a wrinkle removing cream, why would I bid on "weight loss". Not related. Yet, that's what many do. Do this right and you have a quarter of the QS licked. The rest is mostly trying to increase your click rate with better ads.

    But your problem is that you are copying your merchant's page and linking to it. Check each keyword's landing page quality. I'll bet they all show "problem". That's your clue that the page contains something Google doesn't like, such as affiliate links. This automatically makes your QS=1. Tryinhere will disagree, we've been arguing privately about this for a month. But remove your links or use the merchant's URL as your destination (change the display URL too to match).
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    • Profile picture of the author xrt3
      But your problem is that you are copying your merchant's page and linking to it. I'll bet they all show "problem". That's your clue that the page contains something Google doesn't like, such as affiliate links. This automatically makes your QS=1. But remove your links or use the merchant's URL as your destination (change the display URL too to match).

      I have one question here, comeing from a newbye... how can i do that? how can i "hide" my affliate links?
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  • Profile picture of the author JFVJ
    Hey. For me, landing page had a lot more than 10%. My keywords are good and all that. i did not even got the chance to get clicks, because since my landing page was not good for them, i got a QS of 1 so my ads dont show up
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  • Profile picture of the author scotl47
    Add this little code after your destination URL
    http://yoursite.com?keyword=jobs (Mortgage is an example of any keyword you are using in your adgroup)

    Then place this code on your site everywhere you want it to show. Use SEO tactics for placement for best results like in the title, header, description, and etc :
    <?php echo str_replace('-', ' ', $_GET['keyword'])?> (You can treat this code just like a single word and bold it, underline it, use it as a link, or etc)

    So if your keyword is "work from home", that term will be placed all over your landing page after a consumer clicks on your ad. The search engines will read this as a fully optimized page for just that keyword which helps improve quality score, and potentially lower costs.

    I also randomly rotate content at the bottom on my sites.

    Using this I have had very broad keywords with pathetic click through rates keep good quality scores and continue to run.
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  • Profile picture of the author Lucid
    I don't believe hiding your links is going to do you any good as far as using Adwords is concerned. Sure, you might fool the system at first, although I think Google knows how to determine even hiding links. But pages get visited by a human being eventually to be reviewed so you'll be found out one way or another.

    My suggestion, direct link your ads to the merchant or link from your page to their order page. JFVJ's site has a "click here to join" link which should go to their order page instead of another sales message page.
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