if your site has great content, why would a user click on an Adsense ad then?

by mnguyen04

Posted: 14 years ago 9 replies

So I understand to get related ads you need to have good relevant content. But as a user, if I visited a site about say "yoga", and the site I visited has excellent content that answered all my questions, why would I click on an Adsense ad about related "yoga" topics if I found everything I needed on the site that I'm on??

It's almost like a catch 22 thing, at least in my eyes. Isn't the purpose of clicking on an ad link to find out more since the site I'm on isn't sufficient?

#adsense #click #content #great #site #user

knowwow 14 years ago

You are right. Most low quality info sites get a higher "percentage" of adsense clicks just for that reason, they are not done searching yet. It isn't only the info itself, MFA owners go ahead and get the navigation out and other nuisances so the visitor has nothing else but click the link.

You need to hold on to the fact that your quality info site would attract more visitors, and although with a low adsense CTR you may return a higher income.

But forget about the above. Most ads appearing on your site wouldn't be "further info" on the subject, they'd most probably be products/offers about what your page talks about.

So, for example, if you are talking about the procedures of building a membership site, you'll probably mention that there a plugins one can use, that there are themes that go great with such a site's homepage etc. and there is a big chance that your ads will show ads about such plugins and themes (you'd make more money putting your affiliate links in there yourself, but that is another issue.)

You aren't giving out the plugin and the theme yourself after all, the ad links complement your information.
- [ 1 ] Thanks
Signature

- Chief Executive Philosopher
{{ DiscussionBoard.errors[1613212].message }}
bigcat1967 14 years ago

One of my sites I'm building now is an informational site with good, unique content. I know my CTR will be low, but I will probably get more ppl since I'm being so darn honest about this - who knows, I'll probably get a higher income in the end.

Also - this sucker will be optimized very well.
- Thanks
Signature

<a href="https://changeyourbudget.com/save-money-on-your-water-bill/">How to Lower Your Water Bill</a>
{{ DiscussionBoard.errors[1613260].message }}
mejohn 14 years ago

I find Adsense sites with info about products do well. The visitors want the info, but then click on the ads if they want to buy.
- Thanks
- 2 replies
{{ DiscussionBoard.errors[1613356].message }}
- lightcam 14 years ago
  
  I read a great article in the most recent "Sunday Star Times", a New Zealand Sunday newspaper.
  
  This kiwi retired builder started a blog about 6 years ago and was providing free content (videos, plans, how-to) in the DIY (do it yourself) market.
  
  Apparently in the early days, other site owners were peeved off that all his info was free and that he was diminishing the value of their products.
  
  He claims to be now making $20k/month in Adsense only.
  
  His site is eazibuild.com
  
  Go check out his site and see who is advertising. This is great research.
  
  A google marketing rep did comment that he was "the jewel in the crown", with regards to adsense, but at least you can understand what he's doing and see if you can replicate it.
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[1613432].message }}
  
  paulgl 14 years ago
  
  I saw one site on google adsense success stories only
  use one ad link unit on the left side. People expect a link list
  on the left side, and it appeared as the first set of links.
  They claimed they had good revenue. The site was chock
  full of content. Nobody here has talked much about ad link
  units. I know they require 2 clicks from the user They also
  had the search as well.
  
  It seems the success stories have more sites with only
  one adsense unit, as opposed to using the max.
  
  I would suspect that a key to one's success is not just
  content, but the amount of visitors.
  
  Paul
  
  Thanks
  
  Signature
  
  If you were disappointed in your results today, lower your standards tomorrow.
  
  {{ DiscussionBoard.errors[1613472].message }}
- mnguyen04 14 years ago
  
  Hmmm, if adsense sites work better with products, wouldn't it be better to create an affiliate landing page to sell a product and most likely earn a high commission?
  
  Granted now instead of just writing about the product, you have to write it in such a presell way to get the user to click AND buy the product
  
  Originally Posted by mejohn
  
  I find Adsense sites with info about products do well. The visitors want the info, but then click on the ads if they want to buy.
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[1613541].message }}
  
  bgmacaw 14 years ago
  
  For Adsense niche sites, I go with good, but not great, content. I state the basic facts, state them again with different long tail terms, restate them with more long tails and wind it up by restating the first point. The info is solid and useful but it's not in easily digested bullet points. I wrap all this up in a dull theme, like my boring memo theme, and it's ready to make the Adsense block the star of the show.
  
  Thanks
  
  Signature
  Product Reviews | Earn Online Cash | Free HTML Templates
  Free WordPress Themes: Boring Memo | Dateless Mini-Site | Info Magazine | 100 Twenty-Ten Niche Headers
  Discount Templates, Graphics and Scripts: Templates for Website
  
  {{ DiscussionBoard.errors[1613606].message }}
moodykitty 14 years ago

A.D.D. ?
- Thanks
Signature
I would rather live my life as if there is a God, and die to find out there isn't, than live my life as if there isn't, and die to find out there is.
{{ DiscussionBoard.errors[1613902].message }}
nouseforaname 14 years ago

Yeah right, make people keep looking for the information they want... don't give them all the information in your site... this helps you gain more clicks on your ads...

People will keep searching in your site and they tend to click on link (ads) when they didn't found what they are looking for...
- Thanks
Signature

[LEFT]yurckk
{{ DiscussionBoard.errors[1614516].message }}