The end of the xFactor Method as we know it? I'm scared... Please help...
- SEO |
Thank you for reading my question.
I was impressed with the xFactor method but lately, something has been really bugging me.
The below image compares the Google SERP (Search Engine Results Page) for the years 2009 and 2010 for the term "Spring Air Mattress" -- a sample niche topic used in xFactor's book.
The left shows what the SERP looked like at the time that he wrote his ebook.
The right shows what the SERP looks like now (January 2010).
Obviously, what we notice is that Google has been getting a lot more aggressive in pushing products available via Google Product Search. (http://www.google.com/products) (also, quite confusingly, referred to as "Google Merchant Center", "Froogle, "Google Products", and "Google Base")
- Additionally, Google has finally started aggressively implementing its product thumbnail images viewer as an INTEGRATED PART of its search results.
- Further still, Google's product thumbnail catalog grows every day, so every day, we will find more and more product pictures in the SERPS.
- Further still, Google get's a portion of every product it pushes. Hence, we can see it is indeed in Google's interest to get their product images displayed "above the fold." In other words, despite the number of backlinks you get to your niche site, it's not really in their interest to let your little niche site outrank their product pictures.
- Further still, thumbnails have also been introduced into the PPC portion of the SERP -- making that section more appealing in 2010 as well.
- Further still, it has been long established that people are much more likely to click on images and links below images.
- Further still, the new "Shopping results" active area now occupies twice as many pixels (in height) and has twice as many hot spots as it did last year.
- Further still, if we're all being really honest, a real human person who is typing in the word "Spring Air Mattress" most likely doesn't want to look at an 800 article mattress product review -- written by some random person who owns a niche website. What that person really wants is, well, what Google seems to now be giving them. Pictures of the mattress, a list of prices, and a list of established industries that sell the mattress.
How does the new Google SERP layout affect the way you build product-based niche websites?
Is this the end of product traffic arbitrage?
Should I, say, stop concentrating on niche products (like Spring Air Mattress) and perhaps concentrate on niches that are much less "picture worthy" and much less prone to have to compete with Google Product Search. For example, should we now concentrate on words like "prostate disease", "Los Angeles Auto Insurance", and "How to remove termites?"
Or, should we start building mega sites like others have mentioned here?
Has anyone seen this affect your sales for your product-based niche sites?
Or, is it nothing to worry about at all?
Any ideas?
Much appreciated.
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