Can you rank a static landing page?

Well now, this isn't looking good at all... O.o

Hi,

I have quite a few static landing pages that are ranked for reasonably competitive phrases (in the SEO and the home business market). The sites that they are on are updated regularly, but the actual pages have remained unchanged for a long time.

Cheers,
Suzanne

Who says? That's just another one of countless search engine myths floating around. More important than changing something on each page of our sites every single day to keep them fresh in a desperate attempt to keep good ol' Google coming around, our pages need to be keyword relevant to the phrases they are targeting and they need to remain so.

Doesn't matter if they change today or tomorrow, next year, or never again.

Google is not going to de-SERP (hmm...I just created a word) a page just because it hasn't had a word added since it was first created.

You are going to drive yourself into the ground, and needlessly so, worrying about Google in the mistaken belief that you MUST give it fresh content, fresh content, fresh content, all the time..the more the better.

Don't worry about fresh content. Just build pages that are relevant and contain quality content and stop worrying about freshness. If you don't have something to blog about today, just don't blog. If it takes you a week to find inspiration to blog about something then just blog once a week.

I have a successful blog and I have never once, not ever, concerned myself with the freshness of content. Sometimes I have blogged more than once or even twice a day. Sometimes not for weeks. Who cares.

It's successful because Google indexed it as being relevant to whatever site visitors were looking for. Some of my oldest posts from a year ago have close to a thousand visitors and the visitor count keeps growing because the content is still relevant to those finding it from the search engines.

Carlos

the keyword is "how to get a bigger penis" : P