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Local SEO...

by thegrandwazoo
6 replies
  • SEO
    • |
Which is better practice? Using the word "California" or "CA" ?
#local #seo
  • Profile picture of the author adamjthompson
    Either is fine - Google knows they are synonyms. So do Bing & Yahoo.

    You could use both if you wanted.
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  • Profile picture of the author thegrandwazoo
    I do see a pretty big different in the SERP's between the two...
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    • Profile picture of the author adamjthompson
      Originally Posted by thegrandwazoo View Post

      I do see a pretty big different in the SERP's between the two...
      I have noticed some variation myself, so I usually try to include both.
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  • Profile picture of the author bg-011
    you should be including both, I am using variations and when checking searches they are coming either one, like TX and Texas
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  • Profile picture of the author James Foster
    If you only have the option of using one you should to the external keyword tool and see which gets searched more.
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  • Profile picture of the author freudianslip27
    I also use both. Sure, the search engines may understand they are synonyms, but the results that come up for each search are usually different. Kind of like "salon" and "salons". One letter makes a difference, and if a business is serious about wanting as much web exposure as possible, both should be targeted.

    Matt
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