Google reaffirms not just looking at your keywords for Relevance Juice
- SEO |
Official Google Blog: Helping computers understand language
Essentially this is Google's way of determining the relevance quality of a post, article page. Computers can't really understand language like Human's can so looking for context and synonyms along with the actual keywords helps Google to identify what it considers a good article.
Bottom line for webmasters is that an article or post can have a lot more to do with just the actual keywords. So it seems it can pay off to have a well written article not just dropping the keywords in various spots.
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- Stop Wasting Time & Money on Traffic!
- You Can't Improve What You Don't Measure
- Why You Should Create Separate Desktop and Mobile Google Adwords Campaigns