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Offline SEO work

by Ghalt
3 replies
  • SEO
    • |
I didn't want to hijack the excellent 'offline' thread, since it's pretty focused and extremely valuable.

Here's my situation:

- I currently have no official 'offline' customers of my own.
- I'm in a relationship with a marketer from my church. He is using me to do SEO for a few of his existing clients. Based on what I've shown him, he's taking the things I can do and going back to existing clients and selling them on an SEO package. It's a pretty easy sell for him, since he's already got a tight relationship with these guys

So here's my question: what is reasonable and fair to charge him? I'm doing work month to month, and he's willing to pay me for that work month to month.

In the early phases here, I'm working to build up a portfolio. He's 'loaning' me credibility by talking me up as an SEO expert. But after having a few real clients that are seeing legitimate improvements, it seems to me that I could be charging differently.

So, I guess I'm just looking for your thoughts on what I should charge when someone HANDS you a client of his own, vs. one I have to go out and work for.
#offline #seo #work
  • Profile picture of the author dvduval
    Maybe start by tracking your time so you have some measurement that you can use for negotiation. Then if work flow increases, you can get more that way. It's probably good to continue in this relationship if you are making decent money, and building a portfolio. At the same time, you should try to learn what your partner is doing, and see if you can learn that part of the business too.

    I kind of started this way. I had a partner that was selling customers on $3000/month, and all I had to do was about 5-10 hours of work, and I felt guilty. Over time I learned a lot about the business, and learned to provide better value, but still make good money.
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  • Profile picture of the author duncanb
    I know that this may sound very basic but having been in business for years, generally if you calculate a wage p/h which you would be happy to work for and multiply this by the number of hours you work, then you should easily be able to calculate the fee for any offline SEO work.

    Just don't sell yourself short, or make and unrealistic quote or tender.
    Hope that helps
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  • Profile picture of the author freudianslip27
    I think you should take a close look at what these businesses are already paying for advertising. A multi-million dollar business with customers that are worth a lot will be willing to pay a heck of a lot more than a smaller mom and pop business that doesn't even have a budget for newspaper ads.

    You will also want to look at what your efforts will produce for the businesses. If you, for example, help them setup an autoresponder allowing them to contact past clients, that could make them a lot of money. You deserve some of that

    Matt
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