Adwords

Hello BigCat, the first question is one that many people ask so i will do my best to give one view and there may be others.

You need to work ahead of yourself when budgeting your adwords campaigns. This will apply to those people who earn affiliate commissions and or have a budget.

You must also work within a set budget if you have one. so lets say you have as an example $50 a week to put into your adwords campaign and your an affiliate marketer that wants to run at full steam.

The first thing is to calculate is how many days before i get paid again, that being any funds you apply and or affiliate cheques, you would then add a set number to this number of days to allow you time to bank monies and cheques needed, so lets call it 3 as the example ( some affiliate cheques may take longer to cash and you do not want to be running around in a hurry or run out of money in your adwords account)

So lets for tis say 7 days plus a 3 day buffer = 10 days now divide your budget of $50 by 10 = $5 per day is the setting you have allocated

Now in 7 days time you may have another $50 to apply now plus the $15 remaining you have $65 / 10 = $6.50 setting.

the third week you may have a cheque from the affiliate guys but these may be fortnightly so you really would have a 14 plus 3 divisor to move forward from that point

following this type of formula will always see your budget work on a smooth calm sea wave pattern over and above a spiky bad hair day of a punk rocker.

as to the second part that is hard to answer without seeing you work but you should be able to do a key search in Google tools and see what the current average bid is for those keywords you have, and you can use that as a guide.

I will throw a heads up for you, in that do not be like the many sheep on adwords who some how think a click or view is good, and as such raise their ads price higher just to gain that wow i had some clicks feelings.

That information is wrong in that if you need o raise your price just to get a click and in doing that price then places your adwords campaign into a negative or loss mode then there is no benefit to even having that click.

So avoid pack mentality when bidding understand your profit / break even lines and operate under those lines or the only feeling you will walk away with is a kick in the guts where it hurts feeling.