I Have $10,000 to Spend On Google Adwords. How Would You Do it?

I wouldn't pay $750 to perry marshall. No offense to Perry, but that seems like a bit of a waste. I would read all the good books, PPC Ninja, Perry's book, PPC Classroom, and perhaps spring for Speed PPC or a good PPC software. I'd get keyword spy or spyfu, then find some golden keywords, pay an expert to set up some nice looking landing pages that convert for some CPA or affiliate offers and then start to test some campaigns. I wish I had 10k for an adwords budget... I'd probably be sipping martinis in Cabo right now...

somebody slapped 10 big ones on the table for you to spend and you are green ? brave person.

? what to do ? an idea would be to limit your spend to say 1K max and from that one K see if you can make a profit, that would include any tools or books you need in that one K.

Now at the end of that see where you went wrong and what you had right and go in and spend the next 1K on ads books and options needed and see if you can turn a profit this time around.

repeat over up to 10K, and you should be good, but drop that 10K in the potty for a one out bung fight with Mr G your funds will probably vanish quicker than i can dream of genie and he will probably slap you on the backside as he thanks you for dropping in to play the mighty game called adwords.

Wouldnt spend it AT ALL on adwords. I would instead hire a plethora of people from odesk, DP for massive link building, SEO, blog/article creation and what not. And i would laugh in Google's face.

I can see in your post that you dont have adwords experience, so i really would over-think this.

Of course, you have the option to pay good money for a SEO/ADwords professional....i think that kind of budget actually demands that you consult a adwords/SEO pro and let them do the work especially if your own experience is not that high.

Do you already have a niche or site to target?

Please read Perry's book 1st... the one on his site, not the one on Amazon.

And read Gen Livinston's blog( pay per click search marketing ) at the least if not join his Hyper-responsive club, the info there is forever no matter how fast you blow the 10k.

(I'd also join Perry's MMC & a gold membership with Dan Kennedy... but that is just me)

Before you go crazy on the Adwords, make sure you have a legit site that is already profitable. Pouring money into a site that isn't making a profit already will just make it lose money even faster...

The a\bove poster makes a valid point about site quality.

Assuming the site is of good quality and with potential i would research heavily into my planned expenditure before blowing such a sum. This is make or break time when such a sum is involved.

Research, research research

That's a lot of doe to spend on adwords I would say buy some tools out there that let you spy on your competiors to make sure you are getting the best for your money to make the most money.

Hi James, Do you have 10K to spend over the course of a year? What is your website and niche? (if you don't mind) The reason I ask is that I would spend a bit of that testing ad copy and optimizing for conversions on your pages.

I agree with dseisner, if you've only got 10K, I wouldn't spend it on personal consultation with Perry Marshall. Don't get me wrong, the guy is a genius. But an hour or two won't help you that much.

$10000 is a lot of money. If I were a newbie, I would open an account and learn to do it myself. It takes some time, but there's no substitute for knowing how to run an Adwords campaign yourself even you end up hiring others to manage your campaign for you.

Slow and steady, Test your ads over the first week and check them every few hours and place limits on them. Find out what ads are converting and for what keywords. Narrow it down to this set list after a months time and then start poor more money into the system. If you jump in all at once you run a large risk of burning all your money with little to no results.

Guys, don't you see we have a problem here: Someone is about to spend 10k...but needs to read a book first to understand adwords?

Adwords can be very complex (i did it for 2 years intensively), read many courses...but it is still not "easy" by any means. Google will always find some ways to either push down your quality score or whatever other reason so you need to increase bids.

I have also read a NUMBER of Adwords "systems" and courses which were total...scuse me, BS...starting with those "miracle adwords" systems where they tell you direct linking (with afflink) is the best thing since since sliced bread etc..etc.

NONSENSE

If i can make one conclusion from reading a bunch of adwords courses and doing AW myself its that to BE successful you need to spend some money, time and effort first to monitor and tweak your campaigns. This already can cost several throusands in clicks before you are even MAKING $$ and not losing it.

Most of the people who are successful with adwords spent huge sums INITIALLY and then tweaked their campaigns..so that after a month (or months) they *finally* arrived at a point where a campaign has been tweaked to be PROFITABLE.

But for doing this you need a very thorough understanding of all components, match types, CTR, conversion tracking, KEYWORD RESEARCH....let alone to spend a couple or so grand simply until your campaign is tweaked.

Its NOT something where all you need is 10k and a week later you doubled your investment....you could as well go to the local casino!!

That's why i said he NEEDS to consult a pro and let his campaign create and tweak by a pro....

( The worst thing which can happen is he actually reads one of those nonsense courses about direct linking...or (allegedly) $0.01/click WSOs...and the 10k can be gone quicker than he might think. AW can be very "dangerous" if you don't have substantial knowledge about it, keyword research included. )

why "peanuts"? Certainly not. I mean, he has 10k to blow?

Also...sorry, it's kindergarten level Adwords knowledge that direct linking is bad for MANY reasons.

1) Quality Score
2) Competing URL duplicates
3) Possibly that your ad gets disapproved alltogether

We really dont need to debate now whether a good, optimized landing page has an advantage over direct linking? I know that people use DL, simply using their affiliate/Clickbank links etc. But then please show me those with a good quality score...

Rather than spending $750, do some research, hire part-timers, read WF and other PPC forums and blogs, then go ahead and start campaigning.

BTW, 10k is a lot for advertising. I would suggest to slash it off.