Is Paid Google Listings Next?

by NMP
16 replies
  • SEO
  • |
Hi

Internet has always been about content. Most people
who search will get what they look for. Not some poor
pages full of keywords. People want quality content.

Google do it's best to make that happen. However since
all these article submitters, spinners and everything in
between start to be quite "human" like and quality stay
high.

Do you think next step would be a Adwords but for actual
listings. So keywords and phrases can be bid on and they
with most money wins. Or what will the solution be?

I mean Google has something like 8,xxx,xxx,xxx pages as
of today. And with all new content there most be a stop
at some point where quality try beat quality and no one
really know what quality is.

Or am I paranoid lol

Daniel
#google #listings #paid
  • Profile picture of the author Scott Ames
    Hard to say. For a company that started out totally against the "advertising funded search engines" they sure make a lot.

    If they did charge for listings it would probably be much like Adwords where a quality score and click rates would determine the ranking.

    I can't imagine them doing this, but when money is involved you never know.
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    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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    • Profile picture of the author NMP
      Yes, that is a good point. Maybe there are other
      ways to do it.

      Thanks,

      Daniel
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      • Profile picture of the author Lee Wilson
        I've often wondered the same thing. On one hand I can't see it ever happening but on the other, they are giving away billions of dollars of free advertising with organic search and people are making billions from it.

        Somehow I can't see them not trying to cash in on that, especailly as adwords only get a small portion of the clicks in organic. I think it's just a matter of them figuring out a way without it affecting their brand but sooner or later I'm sure they will be making money on the left side of the page somehow, even if it's split.
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  • Profile picture of the author Doug Pretorius
    Ah...they already do this with those "Sponsored Links" above the organic results. For some keywords those take up most of the links above the fold.
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    • Profile picture of the author Lee Wilson
      Originally Posted by 33centsaday View Post

      Ah...they already do this with those "Sponsored Links" above the organic results. For some keywords those take up most of the links above the fold.
      Absolutely, but will they over time allow that to come down further into the fold. Time will tell. As much as I can't see it happening you do have to wonder how long a company wants to give away billions of dollars advertisng every year to everyone elses benefit.

      Search engines are the only media that do this that I can think of. It's only the competition that stops them but if one starts then they all might follow, surely it's in their own interest, as long as they can find a way of doing so.
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  • Profile picture of the author kellysharali
    I have heard something about google coming out with local adwords which might overshadow the current success businesses are achieving with the top 10 box. Let's see what happens
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  • Profile picture of the author Dave_J
    i can't see it - you have to have some " impartial " credibility - But stranger things have happened
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  • Profile picture of the author garyv
    I could be wrong, but I don't see it happening. Google became so popular because they produce relevant results when you do a search. And they've spent years formulating a ranking for that relevance. And these formulated search results are like high powered bait tweaked to their highest stench to attract as many searchers as possible.

    So you could say that Google is like the chartered fishing boat. The regular search results are like the chum, attracting the fish closer to the boat. And then the paid advertisers are like the fishermen/women. And they must know the proper bait to use as well if they want to catch anything.
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    • Profile picture of the author Lee Wilson
      A few things to think about however. There IS a market for 'paid organic' search whether everybody in here agrees or not and it's probably a big market. If Google can tap into that without harming their brand then it will happen, plain and simple.

      My guess is that they will eventually come up with an accurate automated method (maybe even human reviewed) of determining a commercial website from a free one. As much as I agree with the arguments that say it won't happen, I keep coming back to the same niggle, they are giving away billions of dollars of free commercial advertising every year. Can that amount of advertising really stay free forever?
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      • Profile picture of the author Davioli
        Originally Posted by L Wilson View Post

        A few things to think about however. There IS a market for 'paid organic' search whether everybody in here agrees or not and it's probably a big market. If Google can tap into that without harming their brand then it will happen, plain and simple.

        My guess is that they will eventually come up with an accurate automated method (maybe even human reviewed) of determining a commercial website from a free one. As much as I agree with the arguments that say it won't happen, I keep coming back to the same niggle, they are giving away billions of dollars of free commercial advertising every year. Can that amount of advertising really stay free forever?
        The billions of dollars they are giving away is the "cost" of creating a medium that attracts "billions of dollars" in advertising.
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  • Profile picture of the author jjpmarketing
    I doubt this will ever happen. This goes against everything Google stands for and has built its search engine around. They try to create the ultimate user experience providing both accurate results and non-obtrusive advertising. This will never happen. Accuracy and quality tools is what keeps traffic going to Google's search engine page and apps pages.

    The next phase of their revenue model will likely be in the mobile market, especially with their release of Android powered phones. Google is the Microsoft of the Internet plain and simple. In the coming years you are going to see more and more web based applications. This will ultimately mean that Google will have a stable future for years to come, while eventually (unless they adapt of course) Microsoft will be on the decline, much like IBM was years ago. But don't count Microsoft out, because they will be here for years to come as well, but they will cease to be the market giant they are today.
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  • Profile picture of the author Griffon
    Any ideas on how "organic" Google's organic search results are? Everybody seems to have a different opinion, because nobody knows the exact methodology by which the results are derived.

    With talk of Google "personalizing" results based on previous individual user searches, this would seem to indicate everyone's "organic" results could, at some point soon, be different. This would also drive more traffic to Adwords and may make free SEO tactics much less effective. Sounds like yet another way to monetize search, wrapped in their usual bit about the "user experience".

    I am not sure Google is nearly as noble as some posters give it credit for. Their motto in the beginning probably means something totally different to them now that they control the market for search. As for them being the "microsoft" of the internet, we see how that went for Microsoft....a huge anti-trust suit on multiple continents. I'd be willing to bet Microsoft could be a bit player 10 years down the line. As apps move to the cloud, they are way behind in that game.

    Not to mention Google collects more user data than perhaps any other company on the planet. Not a lot of transparency about what they do with it, despite their "don't be evil" slogan.

    As the old saying goes: "Absolute power corrupts absolutely"
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  • Profile picture of the author seobro
    I can see this coming a mile away. They will talk about how they are extremely sorry. Yeah, but they need the money.
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    • Profile picture of the author paulgl
      Some of the replies are way off base.

      Google prides itself on NOT taking money for top billing.
      Now this may be a little misleading.
      Google does not sell the top spots. Those spots that are
      on the very top of the search results, (not the ones on
      the right) do not get there by a bidding process. You cannot
      buy your way to the top. Those ads get there by being
      an A+ adwords client. That is, you are the best of the best.
      You have proven yourself over the long run to have google
      give you the gift of being on top. Many searches will not
      have this because there are no adwords clients that qualify.
      So they don't really sell the top spots, although the ones
      they list do indeed pay money to google.

      Google is swimming in cash and can keep its self-respect by not
      having a bidding war for top billing.

      I don't see them changing this policy any time soon.

      You cannot pay your way to the top of google searches.
      You can bid your way to the top of the right, maybe. But
      not directly above the results.

      Paul
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  • Profile picture of the author jjpmarketing
    Anti-Trust suits may not be that far off. With Google trying to insert its ad market dominance into the mobile web stratosphere. But I also see something very interesting with Google. With the creation of the Android OS... What could that mean for Microsoft, Apple, and Linux?

    First stop... mobile OS... then a desktop OS... server OS... etc., etc.

    They may be more than ready for this, as if I am not mistaken Google coded their own OS for their servers. (but don't hold me to that) Could have been MySpace that did that.

    Android could end up becoming the best of both worlds (Open Source meets Premium OS)
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  • Profile picture of the author duncanb
    No, once google are makng money then they will keep focoused on employing the same mission statment and objectives. Google do offer a service which is effective to the general poppulation, There would be no reason in the short term/medium term future to change this.
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