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Does PR & Authority Pass Through Internal 301 Redirects?

by The Expert
3 replies
  • SEO
    • |
I have a bible study site that I want to sculpt up a bit.

I was wondering how well PR passes through 301 redirects.

I have a lot of links to different studies, but now I am recreating the site structure.

So I have tons of links in the fasion of mysite.com/romans/

but I want to 301 those to point to mysite.com/bible-study/romans/

I don't want to recreate all those links, so I thought I would just 301 the first and point it at the second...my question is how quickly the SERPS will know that the change has been made and how long till they credit the new URL with all the authority/PR of the first?
#301 #authority #internal #pass #redirects
  • Profile picture of the author InternetMarketingIQ
    Well if you believe Google's PR Mouthpiece Matt Cutts then the answer is Page sculpting no longer works.
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    • Profile picture of the author ARVolund
      Well Matt Cutts did say in one of the google webmaster videos that if you use a 301 google will ignore the initial url and send all the link juice to the end url. Pretty sure it was the duplicate content vid as one of the reasons he was talking about using it was fixing sites that had different urls that went to the same page.
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