5 Backlinks Essentials & 3 Backlink Myths

by seb_ali

Posted: 14 years ago 15 replies

Let me first introduce myself. I have been an SEO strategist in a big e-commerce company since 2 years. For the past two years, what I have analysed as far as link building is concerned are:

ESSENTIAL: For quick and sustainable results, backlinks should come from different IP address. IP diversity among the backlinks can be analysed by checking them separately through who.is.

ESSENTIAL: The backlink you gain must be ever lasting. (Backlinks that have lesser life create negative effects on SERPS).

ESSENTIAL: There should be very less or no number of outbound links on a backlink page in order to be regarded it as a QUALITY BACKLINK.

ESSENTIAL: The more the PR is, the better is the quality of the backlink.

ESSENTIAL: Content Updation through a blog plays a vital role in improving SEO of your website.

MYTH: Backlink should be from keyword-relevant web page. (This has very less importance to search engines as long as the link is Do-Follow.)

MYTH: No-Follow blog commenting has no used as far as SEO is concerned. (No-Follow blog commenting with anchored keyword improves your search engine visibility in search engines)

MYTH: The content has to be 100% unique or copy scape passed for search engine ranking. (Only 30% unique content can be enough for search engine to boost it up on first page if the link building is done right).

#backlink #backlinks #essentials #myths

tjcocker 14 years ago

Huh, did I miss something, no? Oh good... zzzzzzzz
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- paulgl 14 years ago
  
  Must be catching.
  
  I think one should have 100 posts before posting
  these myth/fact lists.
  
  There's a lot of made up words and phrases in that post.
  
  I think you are confused about IP.
  
  I'll stop there. It's too painful.
  
  Paul
  
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Dan B Rusu 14 years ago

Nothing new or exciting, but none the less, excellent reminders.
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Mike Anthony

14 years ago

Originally Posted by seb_ali

Let me first introduce myself. I have been an SEO strategist in a big e-commerce company since 2 years. For the past two years, what I have analysed as far as link building is concerned are:

I'm sorry I am calling your bluff. I know of no major e-commerce company that fools around with blog commenting for backlinks and the only people who claim no follow works are forum posters. Whether it is wrong or right its not something that a major company would be messing with so in my mind you are no SEO strategist.

I also never heard of an everlasting backlink. Is that one God places? there is no one but a site owner that can promise an everlasting link and none would because they may change their site

As for -

"There should be very less or no number of outbound links on a backlink page in order to be regarded it as a QUALITY BACKLINK."

If theres no link on a page then theres no backlink and very few pages on the net will ever have one link on a page either . I'll take a front page link on CNN any day and it won't be the only link on the page. Still will be pure quality.

Incidentally anchored text nofollow does not convey the anchor text juice. Even many of those that believe nofollow works in some way don't claim that.

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seb_ali

14 years ago

What I have mentioned above are my own experience regarding the issue. I admit that others have full rights to reject my instances regarding SEO. Because there could be only few on this earth who would know how exactly the algorithm of Google Works. But no body has the right to insult anyone without any substantial reason.

Originally Posted by Mike Anthony

I know most of those living on this earth are used to discriminating or insulting others with no substantial basis or claims. You might be efficient but unfortunately NOT THAT ENOUGH!

The definition of e-commerce suggests the means of transactions through electronic platform. And that's it! So every buying & selling over the internet will be treated under the umbrella of E-commerce. Let me correct that when an E-commerce company become MAJOR, it becomes the brand in eyes of search engine as well as humans. So BRANDS, even don't care much about traditional SEO ways.

I also never heard of an everlasting backlink. Is that one God places? there is no one but a site owner that can promise an everlasting link and none would because they may change their site

Here everlasting refers to the backlink that has pretty much long life. Don't take my words literally. Its easily conceivable for a un-biased reader what I mean here.

As for -

"There should be very less or no number of outbound links on a backlink page in order to be regarded it as a QUALITY BACKLINK."

If theres no link on a page then theres no backlink and very few pages on the net will ever have one link on a page either . I'll take a front page link on CNN any day and it won't be the only link on the page. Still will be pure quality.

I agree with you, in case the site considered to be authoritative. CNN, adobe, wikipedia all are considered authoritative in the eyes of search engine and these are the exceptions. And if getting links from those sites were that easy, there would be no use of talking about SEO in this forum. Every page having the PR7+ are authoritatives.

The outbound links what I mean refer to number of links on the page pointing outside the DOMAIN PAGES.The outbound links within the page share the Page Rank value of that particular page. The lesser the outbound links are the more the quality of your backlink is. (The basic SEO principle, if only you knew it!)

Angela and Paul's backlinks are the best example of it.

Incidentally anchored text nofollow does not convey the anchor text juice. Even many of those that believe nofollow works in some way don't claim that.

I may be wrong but I have experienced the contradictory results. At least, I am sure with Yahoo and MSN. For me it's a myth to say that "nofollow links with anchor text are useless". I m not enforcing you to accept what I mean.

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Mike Anthony 14 years ago

seb_ali

Its nothing personal but you alleged some credentials for yourself that are inconsistent with your post. You claim to be from a big ecommerce company. Truly big ecommerce companies do NOT mess around with getting backlinks from blog commenting. I only comment on that because its an appeal to authority and what follows could mislead newbies.

As for the rest of your stuff I don't know where to start so I'll just pick one. Now I don't know how your english is but when you say a link is not a quality link unless it

" very less or no number of outbound links on a backlink page"

Sorry thats just wrong. It is true that if the page has too many links then it will dilute the value but that number does not have to be "no number" or even clos to it. Like I said if I get a link on CNN and there are ten other links on the page thats still quality. Most people believe its all about PR juice but there is also something called an authority domain.

By your rationale if you could get a followed link at the bottom of a wikipedia page (you can't because they are nofollow.) and there are 7 or 8 other links thats not quality.

Thats false. Quick on one more thing. There are alot of people running around on this forum suggesting that nofolow works. Yes it may in fact work for yahoo but theres is zip, nada zero evidence that Google who invented the whole idea of a nofollow tag has now decided to follow it.

Bing last year reaffirmed that they too either already have or will shortly abide by nofollow too.

Anecdotal personal claims are not facts. the nofollow tag is meant to alert Google not to follow and therefore it has no direct benefit in SEO.

Anyone who does SEO for a big company would know this.
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seb_ali

14 years ago

Its nothing personal but you alleged some credentials for yourself that are inconsistent with your post. You claim to be from a big ecommerce company. Truly big ecommerce companies do NOT mess around with getting backlinks from blog commenting. I only comment on that because its an appeal to authority and what follows could mislead newbies.

Let me clear you one thing, there are many big e-commerce who are working on a lot of different online projects publicly and privately. I have done small projects for myself. In start, traditional ways work. And when the website becomes the brand, it becomes the link bait. So there will be no use of any traditional SEO ways anymore. The reason I use those credentials for me is to ensure that I have researched and implemented a lot of SEO strategies and believe me, its a controversial online industry.

I can't disclose the name of my company. But, its a competitor of alibaba.

Thats false. Quick on one more thing. There are alot of people running around on this forum suggesting that nofolow works. Yes it may in fact work for yahoo but theres is zip, nada zero evidence that Google who invented the whole idea of a nofollow tag has now decided to follow it.

When I said, it works the same as as "Do Follow"? I said it is wrong to say that "NoFollow has no use". A nofollow link can index an unindexed site, it means it has some use.Try to get a link from wikipedia which is a nofollow you will see the difference. I think, Google invented that idea just to stop most of the blog comment spammers.

Bing last year reaffirmed that they too either already have or will shortly abide by nofollow too.

Anecdotal personal claims are not facts. the nofollow tag is meant to alert Google not to follow and therefore it has no direct benefit in SEO.

Anyone who does SEO for a big company would know this.

I know that's why I said, for me it's a myth.

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EyeInTriangle 14 years ago

Branding yourself or your website makes all the difference in backlinks. You definitely have the right thinking on this.
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searchnology 14 years ago

I think this one has to go on the myth list. I know of plenty of sites/blogs (inlcuding my own) that aren't updated regularly and have great rankings.

I think people get confused updating content and its effect. As a blogger, if you update more often you get more visits from readers which drives more traffic. The amount of traffic you are receiving is what really affects your SEO ranking and not the content updates.

I've said too much....

Originally Posted by seb_ali

ESSENTIAL: Content Updation through a blog plays a vital role in improving SEO of your website.
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blackcat123

14 years ago

As you have pointed out, nofollow links do bring some value in SEO. Whenever I check the number of backlinks to my sites, some of the backlinks are nofollow. If those are useless and search engines do not give any value, then they should not show up.

It's the other way around. It has some kind of value. But many people think that they aren't. That should be avoided.

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Yet To Come....

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seb_ali

14 years ago

I think this one has to go on the myth list. I know of plenty of sites/blogs (inlcuding my own) that aren't updated regularly and have great rankings.

I think people get confused updating content and its effect. As a blogger, if you update more often you get more visits from readers which drives more traffic. The amount of traffic you are receiving is what really affects your SEO ranking and not the content updates.

I never talked about "Regular Update" ... Blog can really increase your domain's index pages which is quite useful and powerful for the long term SEO of your website. Most of time you see the authority domains are those which have a lot of indexed pages. And a blog can be an easy tool to increase your index pages.

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searchnology

14 years ago

Yep, still a myth. I have sales letter sites that outrank competitors with 200 times more pages and we are both focusing on the same keywords. Note, this is for the main domain. It is possible to have pages for long tail keywords that can rank well but it is a trade off in effort. Pages for longtail keywords are easy to rank for but they also don't get much traffic.

Originally Posted by seb_ali

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seb_ali 14 years ago

Yep, still a myth. I have sales letter sites that outrank competitors with 200 times more pages and we are both focusing on the same keywords

200 times more pages optimized on relevant keyword phrases? Might be problem with internal website structure of that website. Would you mind sharing me the xample? Thank you
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flaminjo 14 years ago

Thanx for posting it here... i was always very careful as far as content duplicacy was concerned.. i wont be so rigid from now on!
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- seb_ali 14 years ago
  
  Thanx for posting it here... i was always very careful as far as content duplicacy was concerned.. i wont be so rigid from now on!
  
  But make sure that first 100 words and last 50-100 words of your content is unique.
  
  Thanks
  
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5 Backlinks Essentials & 3 Backlink Myths

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