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How to Get Adwords CPC for Searches

by kindsvater
1 replies
  • SEO
    • |
Does anyone know if this is possible - getting the Adwords cost per click on an actual search associated with a bidded keyword?

Here is an example:

In an AdGroup I have the following bidded keywords:

red apples
how red apples
about red apples

Google triggers my ad for searches such as:

how about them red apples
how about those red apples
how about these red apples

Is is possible to find out:

1. Which bidded keyword is associated with the actual search phrase
2. The cost per click

Looking at the Adwords reports, I can get the CPC per keyword (but cannot see the actual search phrase), and I can run a report showing the CPC for searched queries (but cannot see the bidded keyword).

How do I combine this information to get a fully useful report?

What I'd really like to see is: someone searched for how about these red apples, which was triggered by the bidded keyword about red apples, which cost 55 cents per click.
#adwords #cpc #searches
  • Profile picture of the author Lucid
    If you used exact match types, there would be no question. Even phrase matches would give you better information. But the answer to your question is no. While Google does give some details about the actual search queries used to click your ads, not to the level you suggest.
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