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I'm confused, is Amazon (and other web2.0) inner pages easy to beat or not?

by kIwOk168
9 replies
  • SEO
    • |
In order to protect the identities of the authors, I won't mention their names and products...

I read in a particular warrior's product that when Amazon (in the inner pages) and other web 2.0 websites (in the inner pages) appear on your keyword SERP, it would be tough to beat. As they have humongous amounts of backlinks on the DOMAIN... Even if they don't have any backlinks on the PAGE... Their high PR makes them tough to beat. This seems to coincide with the profile backlinking methodology... meaning creating profiles for backlinks (which is an inner page with no PR residing on a high PR main site) on high PR sites actually have an effect on your rankings.

However, I saw a series of videos saying that if your keyword SERP shows Amazon, eBay, ezinearticles, etc. with few backlinks on the PAGE, this is a good sign.

Can anyone clear Strength of competition out for the rest of us?=)
#amazon #beat #confused #easy #pages #strength of competition #web20
  • Profile picture of the author JaySchmidt
    If you build an entire site around the keyword -- with proper internal linking and all that -- you'll beat an Amazon page that doesn't have any backlinks. The Amazon page's strength comes from the internal links on the Amazon site.

    But it won't happen overnight. You have to think in terms of a few months during which you throw weak backlinks at your page(s). If you are lucky enough to get a few "real" backlinks from other people, it'll be easier.

    My theory is: Amazon (and related) sites get to the 1st page of the SERPs because Google hasn't found anything better to put there. If you have an entire site about a keyphrase, you should be able to beat Amazon's single page.

    Understand that if the Amazon page is on-page optimized for your keyphrase, it'll be a lot more difficult. That is, if the keyphrase is in the title, url, meta description, and in some header tags... This is a lot harder to beat than just a general Amazon page that happens to have your keyword on it in the body text.

    To make a long story short: if Amazon (or EzineArticles) rules the SERPs, the odds are there is no authority site there. So you can make an authority site if you put enough effort into it.
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  • Profile picture of the author Craig McPherson
    I leap for joy when I see these type of pages.
    I have a perfect 5 out of 5 making the top 3 from results that showed mainly web2.0 pages.

    A colleague of mine got 46 sites on page 1 in 3 weeks from keyword phrases that had these type of pages occupying the first page of google.
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    • Profile picture of the author rayan
      I find that it is possible to rank better than inner amazon pages if you have a keyword concentrated domain with some other content-filled pages.
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  • Profile picture of the author kIwOk168
    I see, I guess we are in agreement then that when these sites appear in the SERPs it's a good sign=) Thank you very much...
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    • Profile picture of the author simpleonline1234
      Heck yeah...I love to see Amazon page on the top then because I know that no other marketer has currently beaten out the top spot...Amazon has a huge high PR for their home page but the inner pages rank individually so beating them out isn't really hard at all.

      Just keep tossing solid backlinks at the site and watch it rise like dough.
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      • Profile picture of the author bcmwp
        I find that yes, amazon can be beaten fairly easily.

        There is one caveat, though. Sometimes, amazon category pages have real backlinks. So, if you see a product page up there, you can almost certainly beat it. On the other hand, if you see a category, like "hats", you're less likely to beat it.
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  • Profile picture of the author LilBlackDress
    Lets say you have a product on your page OXIE for acne (made up name) that Amazon also carries. Lets say the rest of your site is about Acne but you only have one content article on OXIE.

    Can you still beat Amazon if you throw enough links at the OXIE page?
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