How does Google define an adgroup/keyword theme for the Content Network?
- SEO |
Has anyone managed to work out what Google means by an adgroup / keyword 'theme' in the content network
The examples given in: Best ad groups - AdWords Help show different approaches. For some adgroups (e.g. Spiderman Toys), the keywords comprise the title itself, synonyms of the title (e.g. spiderman figure) , and plurals of both the title and synonyms (e.g. spiderman figures).
Whereas in other adgroups (e.g. Spiderman Clothes) the keywords are hyponyms of the title (e.g. spiderman t-shirt) , and plurals of the hyponyms (e.g. spiderman t-shirts).
So, which is the best way to go - synonyms or hyponyms? Also, it's not clear whether to include mis-spellings in the group, or indeed any other semantic relations.
Any thoughts?
Thanks
Damian.
The examples given in: Best ad groups - AdWords Help show different approaches. For some adgroups (e.g. Spiderman Toys), the keywords comprise the title itself, synonyms of the title (e.g. spiderman figure) , and plurals of both the title and synonyms (e.g. spiderman figures).
Whereas in other adgroups (e.g. Spiderman Clothes) the keywords are hyponyms of the title (e.g. spiderman t-shirt) , and plurals of the hyponyms (e.g. spiderman t-shirts).
So, which is the best way to go - synonyms or hyponyms? Also, it's not clear whether to include mis-spellings in the group, or indeed any other semantic relations.
Any thoughts?
Thanks
Damian.