The Most IMPORTANT AdWords (PPC) Metric...
- SEO |
ROI & RPC
That is, Return on investment and Return per Click.
Most people seem to think that a high CTR is a good thing, but you should know better. What good is it having a high CTR if less than 1% of those people will buy something?
Your Return per Click (RPC) is how much money you make in profit every time someone clicks your ad. Your ROI is calculated as a percent.
When you are testing multiple ads in an adgroup, pay attention to these two metrics in order to make those big decision of whether or not you should kill a campaign.
What is your guy's opinions, insights, ideas, jokes??? :rolleyes:
(Guys, I got a coupon in the mail from AdWords for $100 in free advertising credit. If you have a new account and your interested, send me a shout at kippos6@yahoo.com - This is a great opportunity if you are considering PPC. Oh, and this expires on MARCH.5, 2010. So act quickly...)
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Lucid -
Thanks
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