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Seo secrets for sales landing pages ?

by Rich777
3 replies
  • SEO
    • |
I have a landing page that I'm trying to rank higher in the search engines...(just like everybody...) Although I've built a tonne of back-links I believe that the sales page is lacking in keyword rich content. The sales page converts well and I think that any further content will just clutter up the page.

I have a heap of keyword rich content at my disposal and somehow want to attach it to the sales landing page so Google crawls these pages and boosts the sales page rank. But I don't want potential customers to have access to these pages via the links.

Is there a way I can put invisible links in the header image or something similar so that the sales page links to other pages of keyword rich material which would ultimately boost the rankings of the sales page. Of course the other pages would be on the same domain as the sales page.



Anyone help...
#landing #pages #sales #secrets #seo
  • Profile picture of the author dotslash
    I wouldn't go there - creating two versions of the web page - one for visitors and one for the search engines is an almost certain way to get the whole site kicked from the index. You also get risked getting flagged in things like Mcaffees site advisor - with suspicious web content.

    It's specifically mentioned in Googles guidelines and when you think about it - goes against everything the search engines are trying to do.

    Although it's tempting to try and get sales/squeeze pages ranked like this I would honestly just treat them seperately. You're likely to wreck the conversion if you optimise legitimately for SEO. Why not build content pages to rank and then link into the sales pages?

    Just my opinion
    Neil
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    • Profile picture of the author dburk
      Hi Rich777,

      Don't try to make them invisible, this is a violation of Google's guidelines and could result in your page being de-indexed. Instead you can place them in small print within the footer section of your landing page so they are less likely to distract the reader from you marketing message.
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