One letter really counts to Google?

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  • SEO
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Why is it that when you look at the competition of keywords in the singular, or the multiple you get different results? Like for example if you looked up "dog" instead of "dogs" they can have drastically different amounts of competition...

I find this bizarre since Google is pretty smart. Smart enough to know that foot is related to feet, and blog is related to blogging... Are there less pages optimizing for it, or something?
#counts #google #letter

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