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My Quality Score is 1/10. Do I delete everything and start over?

by ZerosToHero
6 replies
  • SEO
    • |
Hi,

I had my first campaigns going on adwords last night. I received 20 at a 4.5% ctr before Google dropped all of my scores to 1/10. Do I make changes to my site and delete the campaigns and start over. Or do I pause them and see if Google will recognize the changes when I resume the campaigns?
#1 or 10 #delete #quality #score #start
  • Profile picture of the author badboy_Nick
    4.5% looks good to me. What does it say when you look for WHY it gave you such a low QS? Remember, QS is nothing else than Google's way of finding out "how much money they can make off you as an advertizer". If your QS is low, they will give their impressions to someone they can make more money off. try increasing your bid and see if the QS all of a sudden increases
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  • Profile picture of the author tryinhere
    my guess is raising te price will not work, if so then yes delete them and do not pause them, then make sure you read G term to understand why it did not fire and try again.
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  • Profile picture of the author ZerosToHero
    It says my landing page is not good enough. However, all of the ads point to bodybuilding, bodybuilding program, bodybuilding routine. And guess what? The salesletter is about 13 pages of content mentioning bodybuilding (obviously) throughtout. If anything this page is full of content. It's not an affiliate page either, I am selling my own product.
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  • Profile picture of the author Lucid
    > My Quality Score is 1/10. Do I delete everything and start over?

    The real question you should ask yourself is why your QS got 1/10. Fix the problem instead of throwing out the baby with the bath water. You may find some answers in the Adwords guidelines and policies. My Adwords FAQ may be of some help too.
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    • Profile picture of the author John Hocking
      PM Your ad details and the link to your landing page and I will be happy to make suggestions to improve your scores.

      In general I recommend One keyword phrase per ad group.
      Get your keyword phrase into the ad title and body if possible. Google will highlight it for you if it mathes the search.

      Make a unique landing page per adgroup and make sure to use the keyword in the page title and headline. Ad supporting words to the landpage to bost credibity

      for example. If your keyword was gardening, you could add words like shovel, flower, hoe.... etc. This will help validate your page.
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      • Profile picture of the author ZerosToHero
        John,

        Thanks for your help. I just sent you a PM.
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