1 replies
  • SEO
  • |
Hey guys, just wanted to share something with you that I noticed.

I have a domain that was set to expire March 4th. In the weeks leading up to that date, my SERP's dropped across the board 100 places. I had some keywords I ranked 1st for and then in the weeks before the expiration, they dropped down to 144-180.

I forgot to renew the domain and wound up renewing it March 5th. I haven't done anything to the page in the last week or two (no new content, no backlink building, etc.). However, all of my rankings have returned to their normal position and some even better.

I'm not saying this is conclusive evidence that registration duration is a part of Google's algorithm but it may help those of you whose rankings have been hurt lately and your domain is expected to expire soon.
#domain #google #renewal
  • Profile picture of the author pitocus
    Hello Erik

    In my modest opinion, it is really reasonable if Google Algorithms checks the expiration date, but SEO is something that changes very often and I can not neither confirm or deny that today they are working this way. From my personal experience, I haven't noticed any changes on long term domains and short term domains, however I do notice on registration date (the older the better).

    But I do can tell this, if you are willing to have a domain forever, why renewing it on yearly basis? It is even more probable that domain costs will increase in the future, so buying 10 years at once would be probablly cheaper, and if it can also help you on some rankings then even better.

    The only conclusive evidence that I can get from expiring dates, is that Google knows when a domain has expired, but that doesn't mean the far away the expiration date, the better rankings.

    At least that is my thoughts based on my experience
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