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Google Predicts Mobile Ad Rates Will Top PC Ad Rates

by mikemac1
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  • SEO
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Interesting article from FastCompany, here's the link...

Google Predicts Mobile Ad Rates Will Top PC Ad Rates, Will Make Bank Either Way | Dan's FC Blog | Fast Company

In a briefing, Google Engineering Vice President Vic Gundotra sounded off on the importance of mobile to Google's future success, saying "Google has bet big on mobile." And when Google bets big, you can bet advertisements are somehow involved.

Ad rates for mobiles are still far less per click than on a full PC, and the total revenues of these different ad streams backs that up (check out our infographic for an overview of ad revenues). But mobile ad rates are skyrocketing, thanks to dramatically increased popularity and capability of mobile devices: Apple's iPhone, BlackBerry, and Google's own Android are leading the way with smartphones that are less related to cell phones than they are to full-blown pocket computers.
Who knows what will happen to mobile PPC, and of course Google hopes it will be bigger than PC PPC.
#google #mobile #mobile ads #ppc #predicts #rates #top

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