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Improve score in adwords - I know many topics about this

by DaWarrior
4 replies
  • SEO
    • |
I spend SO much on a adwords and my score is usually less than 5 so my price is so much higher. It is a high price niche.

So I try and try and still not changing the score.
I add more keywords to the landing page and still no difference.
Shoudl I create seperate landing pages for each keywords
#adwords #improve #score #topics
  • Profile picture of the author tryinhere
    probably a land page per keyword group would be a good call so yes try that , if not you need to pm or provide a link.

    also do you have all of the about us / privacy pages needed as well , if not add those as well / if insure read G terms
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    • Profile picture of the author John Hocking
      If you are trying for high quality scores I recommend the following

      1) One keyword/phrase per ad group.
      2) Create a custom landing page for keyword/phrase that is optimized for it.
      3) use the keyword/phrase in title or body of ad. (if it matches the search
      term Google will highlight it and you will get better clickthroughs)

      4) Go for quality keywords over quantity. (the more targeted the better)
      You will get better ROI then using broad match terms.

      5) Use LSI keywords on your landing page. For example if your main keyword was Gardening, LSI keywords would be like flowers, bushes, shovel. LSI are related keywords that support your main keyword and
      will greatly raise the quality score of your landing page.

      When testing ads, create two versions and change only one thing between them. Set them to equal display and track the results. When one becomes the winner, stop the other and create a new add with a new test. Keep this up until you are happy with the results.

      Budgets are tricky. It is easy to get in trouble quickly when just starting
      out. Keep it small until you have a proven ad.

      I also recommend adjusting your bid until your ad appears in position 4-6.
      You will get less overall clicks but I have found these positions tend
      to generate the best bid to ROI ratio.
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  • Profile picture of the author DaWarrior
    Great thanks, I content click as well, I should probably stick to one (content vs search) per ad group?
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