Can't Find where to import my banners for the Yahoo Content Network!

Hello,

We received your email regarding insert your own banners for your ads in content netword, we understand your concern.

We are sorry but, we support only text ads in sponsored search. However, there is a new feature introduced called Rich Ads in Search (RAIS).

Rich Ads in Search (RAIS) are ads with rich media and interactive elements (images, brand icons, videos, search boxes and deep links) in Yahoo! Search results. These ads currently appear on branded keyword queries, and are displayed as the sole ad in the top area of the Yahoo! Search results page. At this time, only brand owners can bid on RAIS for branded keywords. RAIS is designed to enhance performance and build brand value by providing a richer, more relevant advertising experience from within Yahoo! search results pages. RAIS provides advertisers with the opportunity to utilize messaging for a brand term in the upper section of the Yahoo! Search results page. The key benefit of this program is that it can offer an ideal combination of brand and direct response advertising:

• It increases the branding impact of search advertising by including images and video 
• The customizable deep links allow users to discover relevant pages that can drive conversions directly from the Yahoo! search results page.

Pricing for RAIS is similar to Sponsored Search in that it uses a cost-per-click pricing model. 
RAIS as an ad format within Search is currently available in the U.S. market only. We are evaluating expansion opportunities and will certainly inform our advertisers if this feature becomes available in our international markets.

For more information on RAIS, please read our blog posts on this product at:

Yahoo! Search Marketing Blog  Your Ads, Richer

and 

Yahoo! Search Marketing Blog  Rich Rewards

You may also be interested in display advertising. Please visit the below web page for better understanding of the product:

Yahoo! puts display advertising within reach for businesses of all sizes.

Please do not hesitate to contact us if we can be of any further assistance.

Sincerely, 


Customer Solutions
Yahoo! Search Marketing