NoFollow Links Useless For Backlinking!!

37 replies
  • SEO
  • |
Warriors,


A friend of mine sent me this short video of Google's Matt Cutts answering a question about NoFollow links.




From what I gather from what he is saying is that NoFollow links are useless for backlinking purposes and only serve as getting extra traffic when a viewer clicks on them.

Dang! Is this true?

So when I am on a backlinking campaign I shouldn't use NoFollow links?!!

Does anyone have any thoughts on this?
Are you still using NoFollow links for backlinking?


Andy
#backlinking #links #nofollow #useless
  • Profile picture of the author mainstreetcm
    As I have noticed with my own efforts, go ahead and post on relevant sites even if they are nofollow. Right now while I am building my link strategy these relevant sites bring in enough traffic to track and study.
    {{ DiscussionBoard.errors[1895487].message }}
    • Profile picture of the author KCLaw
      Originally Posted by mainstreetcm View Post

      As I have noticed with my own efforts, go ahead and post on relevant sites even if they are nofollow. Right now while I am building my link strategy these relevant sites bring in enough traffic to track and study.

      I agree with you, that is a great advice!!
      {{ DiscussionBoard.errors[1895670].message }}
  • Profile picture of the author NMP
    NO Follow..sounds like they follow to another page?
    Is no use for backlinks but can still be very useful for
    traffic.
    {{ DiscussionBoard.errors[1895490].message }}
  • Profile picture of the author Andyhenry
    Don't pay attention to what Matt Cutts or anyone else tells you - just do what you know makes sense.

    If you're just blasting any pages for links - you probably should revise your strategy to be more effective.

    Just pay attention to what you do and measure the results you get - then do more of what works. If the no follow links you get are from relevant sites that send you traffic - do more. If they're not - stop.

    Things only get complicated when you stop using your own brain and want others to tell you what to do, then you end up doing things and not really knowing why or if the results are poor what to do about it.

    Just focus on making your site an authority in your niche and focus your linking efforts on a sensible strategy that gets links which actually result in you getting more traffic.

    Too many people get confused about traffic - it's simple when you focus on your audience and not on the technology or the search engines.

    Andy
    Signature

    nothing to see here.

    {{ DiscussionBoard.errors[1895617].message }}
  • Profile picture of the author Rezbi
    I get traffic from sites with nofollow. Fact is, if you go and spam comments, don't be surpised if you get no traffic.

    I don't comment much on others' blogs (basically because I don't have much to say), but when I do I make sure the comments are useful.
    {{ DiscussionBoard.errors[1895633].message }}
  • Profile picture of the author duia
    It is really useless to build links on these sites with "NoFollow". But if those sites have much traffic, you can promote your business online to gain more traffic.

    Don't waste time on these sites if those sites are faceless.
    {{ DiscussionBoard.errors[1895677].message }}
  • Profile picture of the author Barry Unruh
    Please follow Matt Cutts advice to the letter. You know he must be right, since you never find pages ranking high on Google with very limited back links.....or wait one darn moment...

    If Matt's advice is correct, then explain to all of us why pages with less "apparent" backlinks are ranking higher on Google, with similar other optimization factors to competing pages. Many times it is these "useless" no follow links which make the big difference.

    Do Follow links from high PR sites are definitely the most advantageous, but that does not make the other links useless.
    Signature
    Brain Drained...Signature Coming Soon!
    {{ DiscussionBoard.errors[1895880].message }}
  • Profile picture of the author cashcow
    From what I gather from what he is saying is that NoFollow links are useless for backlinking purposes and only serve as getting extra traffic when a viewer clicks on them.
    Yeah, but don't you want extra traffic?
    Signature
    Gone Fishing
    {{ DiscussionBoard.errors[1896034].message }}
    • Profile picture of the author halfpoint
      Whilst I am not convinced either way as to whether NoFollow links hold much weight or not, a video from Matt Cutts certainly isn't something to pay much attention to, in my opinion.

      Put it this way, if an NBA coach asked Phil Jackson the best way to beat the Lakers, do you think he would tell them the truth?
      {{ DiscussionBoard.errors[1896131].message }}
    • Profile picture of the author Leedir
      I'm trying to figure out some things myself. Nofollow is okay only so long as you want to get traffic to your site. So that means is you look for really relevant sites. All this is time consuming so don't waste time on nofollow irrelevant links.
      {{ DiscussionBoard.errors[1896150].message }}
  • Profile picture of the author kkchoon
    When I start my link campaign, I always look for dofollow links, nofollow might not pass link juice, but I suspect it passes "trust" rank...

    Still need more test on this, if anyone had any experience on this, please share...
    Signature

    Powerful Indexer That Makes Your Backlinks Count ==> Nuclear Link Indexer

    {{ DiscussionBoard.errors[1896873].message }}
    • Profile picture of the author Joe118
      Originally Posted by kkchoon View Post

      When I start my link campaign, I always look for dofollow links, nofollow might not pass link juice, but I suspect it passes "trust" rank...

      Still need more test on this, if anyone had any experience on this, please share...
      Yes, nofollow does not pass PR but does pass authority weight.
      {{ DiscussionBoard.errors[1906305].message }}
  • Profile picture of the author Mike Anthony
    Originally Posted by sharpturn View Post


    Dang! Is this true?

    So when I am on a backlinking campaign I shouldn't use NoFollow links?!!

    Andy
    Thats 100 percent correct no matter what ANYONE in this thread says. If it isn't then all they have to do is point you to some REAL proof that says other wise.

    Might as well know - this has been debated on this forum every other month and in my time here I have yet to see anyone place any evidence on the table to say why Google can't be trusted on this and why thousands of webmasters that use the nofollow tag to cut down on link spam have beend duped.

    Some have claimed they will present evidence and then disappear. others ignore the evidence beyond Matt Cutt. Historically nofollow tags have been tested by webmasters in an old practice called Pagerank sculpting.

    So yeah if the nofollow links bring traffic then go for it but as is the case with a lot of backlinking that doesn't bring in traffic stick with only links that are followed.

    The argument that you should ignore what Google says about its own engine is not something that should be listened to. I am NOT saying that Google is always forth coming with everything - they do have secrets to keep (helping spammers by following nofollow links isn't one of them) - but its their search engine and I never see people claiming they should be ignored for

    needing backlinks (they say it and you do),
    needing to place relevant keywords in Title and H1 tags (they say it and you do)
    needing content that has relevant related words - LSI (they say it and you do)


    Skip the conspiracy theories. Google is spot on on this one and nofollow being bad for SEO is an accepted fact in mainline SEO. Google it and you'll see for yourself.

    There is absolutely NO sense in wasting time placing nofollow links.
    Signature

    {{ DiscussionBoard.errors[1896964].message }}
  • Profile picture of the author SlavaRybalka
    Both nofollow and dofollow are important.
    Everything should look natural.
    In any case, strive for high PR one-way do-follow links from the text body.
    {{ DiscussionBoard.errors[1897004].message }}
    • Profile picture of the author Mike Anthony
      Originally Posted by SlavaRybalka View Post

      Both nofollow and dofollow are important.

      Based on what?
      Signature

      {{ DiscussionBoard.errors[1897029].message }}
      • Profile picture of the author paulgl
        I backlink is a backlink is a backlink.

        If you want PR from the backlink, it must not be
        nofollow. Obviously. But only from google's standpoint.
        They run the nofollow show.

        But yahoo, bing, who knows? Why would they be intune
        with google and just be another search site like google?

        All backlinks are important for traffic. Some count for more,
        some don't. Some don't count in a backlink count at all, if
        backlinks are being counted for google.

        There is nothing earth shattering or new about this.

        Are nofollow links useless? Of course not. So saying that
        nofollow links are "important," one would need to define
        what they deem to be "important."

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

        {{ DiscussionBoard.errors[1897044].message }}
        • Profile picture of the author Mike Anthony
          Originally Posted by paulgl View Post

          Are nofollow links useless? Of course not. So saying that
          nofollow links are "important," one would need to define
          what they deem to be "important."

          Paul

          The OP and the video set up the context of whats meant by important quite nicely. Its talking about Google and important to its search engine.

          Yahoo I don't know about but Bing is also committed to the nofollow tag. Last year when it wasn't working correctly for Bing and webmasters noticed they were following it (notice then that webmasters can and have tested nofollow tags and found the tags work as advertised on Google) they said they would definitely fix it.
          Signature

          {{ DiscussionBoard.errors[1897087].message }}
          • Profile picture of the author paulgl
            Oh I knew you were at first were talking about SE, but
            then you asked an elaboration on how they could
            be important. Do I think they are important to me? No,
            because all I care about is google. And yes, I knew this
            was all about google, just answering the different slant
            the thread took. All these threads always morph away from
            google, even though people should realize we really mean
            google, and not other little tid bits that may be connected
            to nofollow links. But some people don't want to put
            all their emphasis on google. So, to them, any link, even
            a nofollow one, is important. Or could be. But yes, not
            in the context of what this thread was about. Okay.
            I'm done with the running on.

            Paul
            Signature

            If you were disappointed in your results today, lower your standards tomorrow.

            {{ DiscussionBoard.errors[1897143].message }}
  • Profile picture of the author kkchoon
    Google don't count nofollow links, and that's is true. Else everyone would starts to use nofollow links, and the purpose of introducing nofollow links in the first place - to counter spam, will not meet its' purpose!
    Signature

    Powerful Indexer That Makes Your Backlinks Count ==> Nuclear Link Indexer

    {{ DiscussionBoard.errors[1897463].message }}
  • Profile picture of the author Rounded
    I think there are enough ways to get dofollow backlinks so you should stick with them. No doubt they are better in terms of seo but if you can get nofollow backlinks that actually drive traffic, then go for it.
    {{ DiscussionBoard.errors[1897504].message }}
  • Profile picture of the author ruch1v
    from what I understand, nofollow is just a google, thing, yahoo and bing don't take nofollow into consideration
    {{ DiscussionBoard.errors[1897642].message }}
    • Profile picture of the author cbpayne
      I wish more of my competitors would come here to learn their SEO of you guys. It would help me a lot!
      Originally Posted by ruch1v View Post

      from what I understand, nofollow is just a google, thing, yahoo and bing don't take nofollow into consideration
      Wrong. Read the wikipedia page on it. Read what the professionals SEO's say on it. Read what the search engine employees have made statements on:

      ie:
      Google say that they do not follow the links and pass no link benefit for it
      Yahoo! do follow the link, but the link does not pass any link juice or is used in the ranking of a site
      Bing does not count the link in their ranking calculation, but it has not been made clear by them if they follow it.

      BTW - just because a backlink shows up in Google backlink sample does not mean it is actually passing link juice. Read what Matt Cutts said about them showing nofollow links in the backlink sample.
      {{ DiscussionBoard.errors[1899182].message }}
      • Profile picture of the author kkchoon
        Originally Posted by cbpayne View Post

        Google say that they do not follow the links and pass no link benefit for it
        Yahoo! do follow the link, but the link does not pass any link juice or is used in the ranking of a site
        Bing does not count the link in their ranking calculation, but it has not been made clear by them if they follow it.
        This is something I don't know! Can anyone else confirm this information?

        Bing and Yahoo not counting nofollow links? Any more source documents to support this?

        If this is true, all the while people talking about some SEO value still remains in nofollow links is now no more!
        Signature

        Powerful Indexer That Makes Your Backlinks Count ==> Nuclear Link Indexer

        {{ DiscussionBoard.errors[1899822].message }}
        • Profile picture of the author Mike Anthony
          Originally Posted by kkchoon View Post

          This is something I don't know! Can anyone else confirm this information?
          In regard to Bing there was some talk last year about a mistake in their system where the nofollow tag was being followed. They promised to fix this


          BING Is Indexing No-follow / No-Index Content [Microsoft] | Technofriends


          so yes Bing also seems to support the nofollow tag just as Google does - or at least thats what they are aiming for.
          Signature

          {{ DiscussionBoard.errors[1900700].message }}
  • "You can drive traffic in a lot of different ways".

    If your focus is no computers and not people then you are wasting your time... computers don't buy things.

    Chasing SEO by trying to plant links everywhere is a waste of time.

    Smart people recognize that money comes from people. But some people will never get it. Link Dumping is NOT marketing.
    {{ DiscussionBoard.errors[1897673].message }}
  • "You can drive traffic in a lot of different ways".

    If your focus is no computers and not people then you are wasting your time... computers don't buy things.

    Chasing SEO by trying to plant links everywhere is a waste of time.

    Smart people recognize that money comes from people. But some people will never get it. Link Dumping is NOT marketing.
    {{ DiscussionBoard.errors[1897678].message }}
    • Profile picture of the author ab420
      The only SE that cares about nofollow is Google, and I doubt it will last forever.

      I've heard people say that having all links without the nofollow tag will look "unnatural" to Google and they will penalize you for it. I HIGHLY doubt this is true... although it may happen someday.

      Personally, I'll take a nofollow link any day.
      {{ DiscussionBoard.errors[1897752].message }}
    • Profile picture of the author 4morereferrals
      IMIQ ...

      Is getting to the top of the search engines for search terms people who are looking to BUY something - use to find it - considered marketing?

      I guess Im a little confused ...so what you're saying is - if your backlink isnt on a page surrounded by text that would want to make the HUMAN reader that might stumble across it ... click on it to go to your site - its a pointless link?


      Originally Posted by InternetMarketingIQ View Post

      "You can drive traffic in a lot of different ways".

      If your focus is no computers and not people then you are wasting your time... computers don't buy things.

      Chasing SEO by trying to plant links everywhere is a waste of time.

      Smart people recognize that money comes from people. But some people will never get it. Link Dumping is NOT marketing.
      Signature
      Rank Ascend Network - High PR Links / Guaranteed Rankings Increase
      {{ DiscussionBoard.errors[1899032].message }}
  • Profile picture of the author cbpayne
    Originally Posted by sharpturn View Post

    Dang! Is this true?
    Why do you think they were called Nofollow for? !!!!!!!
    {{ DiscussionBoard.errors[1899169].message }}
  • Profile picture of the author Gary Becks
    Is it just me or is there a new thread popping up on this subject every other day?

    I personally treat no-follow links like unattractive women with nice personalities. I don't totally avoid them, but I don't waist my time chasing them either..
    {{ DiscussionBoard.errors[1899339].message }}
    • Profile picture of the author fattaah
      i know that Google dont count the no follow as a link but it help for the traffic. i only comment on the blog commenting sites but not on the blogspot because i have heard that Google don't count the link on the blogspot.is it true?
      {{ DiscussionBoard.errors[1899699].message }}
  • Profile picture of the author kkchoon
    Actually do follow blogs do benefit from "spam" comment, if not too spammy!

    Those comments will become part of the content for the blog, and they contribute more traffic in long terms. However, this also means the blogger takes more time to filter out junks. But this is still a good way to attract good comments - enable dofollow on blog comments.
    Signature

    Powerful Indexer That Makes Your Backlinks Count ==> Nuclear Link Indexer

    {{ DiscussionBoard.errors[1899834].message }}
    • Profile picture of the author Rezbi
      Just an FYI, my blog is do-follow.
      {{ DiscussionBoard.errors[1900633].message }}
  • Profile picture of the author gulliver2010
    In my opinion nofollow raises red flags initially as big G will attempt to check if the link is a spam. Don't forget one of the reasons to implement nofollow was to discourage linking by spammers... I get far better juice from dofollow blogs even though they are spammed to death...
    {{ DiscussionBoard.errors[1904056].message }}
  • Profile picture of the author carertet
    I'd recommend going for nofollow when it is related and can bring in targeted traffic, otherwise i'd not worry about nofollow links.

    There are many dofollow link building opportunities out there to be had.
    {{ DiscussionBoard.errors[1906259].message }}
    • Profile picture of the author paulgl
      I would never trust any info I read on wikipedia, so I
      shall not read what it says about yahoo and nofollow.

      As far as yahoo and bing, the only reason they would recognize
      nofollow is if they had a similar algorithm to google. But they don't.
      Or else what would be the sense in using them? Who knows what
      they do with nofollow, or cares, as it is immaterial to the main
      part of their algorithms. Google seems to make it a main part,
      backlinks that count, that is.

      What is the reason for a backlink?

      If the reason is PR, then nofollow is useless. Period.
      And that is what most people mean.

      Then it morphs into a whole other argument about traffic,
      looking good, feels good, clicks, spam, etc.

      Is a nofollow link just a link and not a backlink?
      Depends on how you define backlink.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

      {{ DiscussionBoard.errors[1906306].message }}
  • Profile picture of the author MarketItAll
    Like one of the posters said above, don't listen to what this guy or any other person has to say and just do whatever makes sense and whatever is going to help build your site. If you do get a no follow link - it will get you traffic no matter what, and it can't hurt you it can only help. So don't worry about whether it helps you for back linking purposes or not, get it anyways for the traffic alone.
    Signature
    $1,500,000 in 14 months - OMG Machines ---> I went from $0 to $1,000,000 in under 9 MONTHS.
    {{ DiscussionBoard.errors[1906300].message }}

Trending Topics