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Please help me understand why we ping?

by patey88
5 replies
  • SEO
    • |
I need help understanding the benefits of pinging a page. I'd been thinking it's just something you do to get a new page indexed, because it invites the robots to come crawling.

But Isha said in another post today that she pings her new article 2-3 times per week. Does that mean that when you ping an article, even if it is unchanged, it gets a boost in recency from the search engine's perspective? Will pinging an old article that has fallen in the SERPS make it rise in rank?

If I put a new article on EZA, it will rank high temporarily and then fall. I figured this is because google knows it's new, based on its date. Is it really based on how recently it was pinged?

I started a test by pinging some old articles, to see what happens. But I'd like y'all's input.
#ping #understand
  • Profile picture of the author websitemrktg
    To ping is just a way to alert whatever sites your pinging that you have updated the content on your blog or website. I don't believe pinging an old article that is unchanged weekly will up your page rank or position.
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    • Profile picture of the author bizousoft
      Originally Posted by websitemrktg View Post

      To ping is just a way to alert whatever sites your pinging that you have updated the content on your blog or website. I don't believe pinging an old article that is unchanged weekly will up your page rank or position.
      Exactly, and if you have a blog that pinging is often done automatically once you update the content if you have the google-site-map-generator plugin
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      • Profile picture of the author patey88
        Is there ever a situation where you should ping an article that isn't new? Like, if you build backlinks to an article to try to boost it up, should you ping it then? Will that help get it re-spidered?
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        • Profile picture of the author websitemrktg
          If you build backlinks to your site that is something that will get your site crawled again. How long that takes depends on a few things like how often the sites your building your backlinks on are crawled, for Google, if the links place on the sites are nofollow or not, but I will still post to nofollow sites because that rule is mainly for Google but other search engines ignore it and basically how important the search engines view the site your posting to.

          I would just keep building backlinks, try for high PR sites but don't avoid a relevant site just because it has a low PR. Pinging after backlinking to your site wont do anything unless your pinging their site but I would just keep building. Like Dori said "Just keep building, building, building" Ok she said swimming but same idea
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