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AdSense CTR Problem - Advice Needed

by BeckM2
5 replies
  • SEO
    • |
Hi,
My AdSense CTR is pretty low at 0.5-1.0%, and I get around 700 organic search hits per month. If someone could take a look at my site and see if there's anything I could do to improve my CTR I'd really appreciate it (e.g. move ads, change ad size, etc).


The site is www.helpspa.com

Thanks in advance.
R
#adsense #advice #ctr #needed #problem
  • Profile picture of the author timpears
    I would either move the Adsense ads to between the title of the article and the article itself, or add another LARGE Adsense block in that area.

    Eveything I have read on this subject has told me to put the large Adsense block in the top left position between the title of the article and the article. Right in the direct line of where peoples eyes automatically go. Get their attention immediately upon the site loading and try to get them to click before they get side tracked.
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    Tim Pears

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    • Profile picture of the author BeckM2
      Thanks for the advice. I added a top ad underneath the title and I'll see how it works.

      BTW, do you know how to move the other adsense block inline within the post itself? I'm not using an adsense plugin and coding by hand. I think the way I have it now, the (new) top ad is very close to the existing right handed square image ad.

      Thank you again.
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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  • Profile picture of the author gravtex
    Yeah - I'd try some of the tips fro timpears. You could also download the bluesense wordpress template for your blog. That one will definitely get you a higher CTR than you're getting with your current template.

    Gary
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  • Profile picture of the author InternetMarketingIQ
    I didn't look... because I didn't need to.

    When your clickthroughs are low it means your advertisments are not matching the intentions of your visitors. In short if a visitor doesn't see something that matches the reason they came to your site in the first place.

    "Mechanics" play only a small role. You need to be above the fold, in front of the visitor... but it all comes down to giving them what they want.
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    Internet Marketing IQâ„¢
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    • Profile picture of the author BeckM2
      Originally Posted by InternetMarketingIQ View Post

      I didn't look... because I didn't need to.

      When your clickthroughs are low it means your advertisments are not matching the intentions of your visitors. In short if a visitor doesn't see something that matches the reason they came to your site in the first place.

      "Mechanics" play only a small role. You need to be above the fold, in front of the visitor... but it all comes down to giving them what they want.
      Interesting....but when I consider my own browsing habits, I don't necessarily click on an ad even if it's extremely relevant. Usually I found a page for a reason (i.e. answer to a coding question) -- so while the ad for the new coding GUI may be tempting, if all I want is to figure out some code logic, then I won't be clicking.

      That being said, my text and titles are all relevant. I'm trying to provide worthwhile content on my site first and foremost -- getting a higher CTR is really just icing on the cake for me.
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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