Pros and Cons of PPC Advertising

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  • SEO
  • |
PPC (Pay Per Click) advertising is an extremely popular way to promote affiliate products, but it's not always all that it's cracked up to be.

PROS
====
Many sources of traffic
Large volumes of traffic
Fast start, get traffic today
No SEO needed (not always the case, but it can be)
One page sites can be effective
Easy profit from impulse purchases

CONS
====
Highly competitive
Easy to lose money QUICKLY
Unforgiving
Must be managed more closely, check stats often
Huge learning curve
Time consuming

If you've ever tried PPC you probably know these all too well, however I think it's something to consider when trying to figure out what tactic you're going to use to make money online.

Can you think of more? Post a reply!
#advertising #cons #ppc #pros
  • Profile picture of the author McBrett
    Sure, I'll tack one onto the pros: It's a great way to test what terms you should be targeting for SEO.
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