Yahoo Answers - Waste of Time?
- SEO |
I wanted to share my experiences with marketing on Yahoo Answers. I generally avoid doing article marketing or stuff like this but I've seen a lot of buzz around Yahoo Answers marketing so I went ahead and tested it out.
I actually have to say that Yahoo Answers is a hilarious place to hang out. The people there just have the weirdest/funniest questions.
In order to post links you have to get your Answers accounts upgraded to Level 2. This is pretty easy to do since you're largely competing with a bunch of posting bots that spam links to **** Berry products & Colon Cleanses etc.
It's not hard to stand out.
Once I was at Level 2 I went ahead and SEO'd my questions to see if they would rank well within the Big G. I picked a ClickBank eBook I know generally converts for me at every 60-70 hops and a CPA offer.
I did manage the 1st page of Google for my keyword and after some bookmarking/link building got my answers posts up higher in the SERP (no idea if that helped or not - it might have just risen on it's own).
My results after the last 2 months:
- generated several hundred hoplinks and no conversions to the eBook
- CPA offers were slightly better and easier to convert but generally speaking anything that doesn't require a credit card number does OK.
Aside from ranking well I didn't get much for the time spent (answering questions, getting my self upgraded to Level 2 etc.).
I get the feeling people on Yahoo Answers are in the same state of mind as a lot of Facebook users - much more social and looking to interact and not really focused on buying something.
I've had better luck converting with article promotion and the best conversion (obviously) with ppc. I'm pretty confident that the ranking Yahoo Answers gave me could have easily been achieved with EZA or other sites.
In summary - it's a nice way to link back to your site (but it's no-follow) and get some visitors there and reasonably OK with CPA type offers.
-Vikram
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