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How NZ Bryce made my client $1000 margin in 8 days.

by jamesviago
10 replies
  • SEO
    • |
Warrior NZ Bryce has made my day! Because my client is super-happy.

On March 6th my client wanted "a new website with lots of traffic to increase sales of my product through retailers and maybe factory direct if the customer is big enough and will pick up". The product is a manufacturered item, about $10 per bag. A big customer means 50+ bags. A retailer means a home depot type store - hardware, timber, tools etc.

So I asked Bryce for a real quick analysis of the keywords, traffic etc and got a quote to pull visitors to my client's business. $2000 changed hands and a few weeks passed as Bryce and my client sorted out keywords, sitenames, URLs, ad text etc.

Then on 16 April Bryce turned the ads on.

The impressions and clicks rose steadily over the next 6 days. The first online inquiry (via contact us page) came in on 22 April - not particularly fast but remember the site is trying to drive visitors to retail stores not to the contact page.

Anyway I called the client to check he got the inquiry ok and he said "my phone has been ringing off the hook!!" By close of business on the 24th he'd sold over 500 bags - over $5,000 in sales. By the evening of the 24th, 8 days from release, he'd made over $1,000 in MARGIN.

Happy happy joy joy.

He'll get his investment back within a month and it's all gravy after that. AdWords cost? $38.57 for those 8 days.

I look like a hero and my client is very happy. But NZ Bryce is the guru!! Thanks dude!

Bryce is rather quiet here... But he will answer DMs and is very helpful. I've added him as friend - you should too maybe it'll motivate him to share the details...

I have more stats etc if you're interested reply to this post. I'm not selling an IM product and I'm not promoting anything here - just returning the favour as I've learned a lot here.

Cheers
James
#bryce #client #days #made #margin
  • Profile picture of the author NZ Bryce
    Thanks its nice to see clients actually making money online.

    Ill post some stats if people are interested.

    Cheers.
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  • Profile picture of the author jamesviago
    You're welcome mate.
    Credit where it's due and all that.
    -J
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    • Profile picture of the author Narc
      Nice encouraging story for everyone.

      I just wondered how did you guys was able to convery 38$ adword cost into 5.000$ sell ?

      This is amazing number...
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  • Profile picture of the author tommy6336
    wow, that's pretty amazing.

    turning roughly $38 into $5,000. That's unheard of!!!!!

    I'm super impressed, Great job Bryce!!!!
    Signature
    I'm hoping to find a ton of people with great advice for my future business ventures. Thanks in Advance!!!
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  • Profile picture of the author jamesviago
    Yeah like I say: very happy client. I just talked to him a few minutes ago he says that April is now one of his best sales months since starting the business and last week was his best week ever. He's been in this business for a few years so that's good news.

    A few more details for Narc:

    (I may not have this exactly right, but roughly I believe it went like this...)
    Bryce chose a bunch of keywords (using the adwords keyword tool) with good commercial intent (I.e. clickers are likely to be buyers).
    Decided on some page subjects appropriate to those keywords.
    Built a website with 5-6 pages of content highly useful to the target market featuring those keywords they're known to be searching for.
    Added about us, privacy policy, contact us pages.
    Added a page with a cool customer story showing a strong advantage of this product.
    Added calls to action that direct the customer to a list of retailers they can visit.
    Added subtle hints that factory-direct pricing is available but only for large pick-up orders.
    Tuned the pages to be super-relevant for the chosen keywords (after 10 days Bryce had most of the keywords at 10/10 QS - one of his special skills.
    Launch.
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  • Profile picture of the author adferger1
    Great story m8
    Signature

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  • Profile picture of the author tommy6336
    How much did your customer have to pay Bryce? $2,000?

    If so that's pretty awesome. He would have paid $2,038.57 and then profited $5,000.

    That's $2,961.43 in just 8 days. That would be like if someone was getting paid $46.27 per hour. That comes out to roughly $88,838.40 if he kept doing it for an entire year!!!! It would probably be just a little bit less because I didn't add in the $38.57 per 8 days for AdWords. But who cares about that making 80k a year for selling bags is anyones dream lol
    Signature
    I'm hoping to find a ton of people with great advice for my future business ventures. Thanks in Advance!!!
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  • Profile picture of the author jamesviago
    Err... Not what I said at all. Re-read the OP. He paid $2,000 and in 8 days got $5,000 in SALES, not PROFIT. The margin on those sales was $1,000 as I stated in the OP and in the thread title. So after 8 days he has not yet got his $2,000 back, only half of it.

    Of course, in week two he does not pay the $2k again, he only pays for the ads.

    So the impact on his annualized profit is still uncertain, it's too early to say. But we could do some estimates:

    Say his turnover stays $5,000 per week above previous levels.
    Then, net of costs, his margin will improve by $1,000 per week.
    Let's say he has to bid aggressively for his ads once his competitors realise what he's up to, so say $50 per week. Let's also say he pays for a few more hours of labourer time each week to pack and load those extra bags - worse case another $50/week.

    So, gross margin up $1,000 per week less $50 for Ads less $50 for extra labour equals an increase in profit of $900 per week from a one-time investment of $2,000 to pay for Bryce's services. Now I also know the product is seasonal, so I'd further assume that the improvement will only be that significant for 6-7 months per year.

    So: he spent $2,000 to increase profit by about $25,000 per year above what he was already earning. Remember, it's a small manufacturing business, it's been operating for a few years before we came along.

    Naturally, we're hoping the great results continue.

    I'll let you know what happens over next few weeks.
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  • Profile picture of the author NZ Bryce
    It has been an excellent launch.

    Now, as you guys are well aware we wait to find out whether the performance can be sustained in the face of a) Google's ongoing Quality Score reassessments; b) How long before the competitors respond?; c) Will the burst in sales be short lived or sustained?

    Google quality reassessments we can handle and any competitor responses we can handle. But if it turns out that the market is small then we could will find that our daily impression count dives once the initial market demand is filled. Remember Its a seasonal product and people often buy a years supply at a time. So if it is a small market that we have just given an given an attractive new offer to we could well see a short term spike in sales followed by a crash.

    Of course we don't expect a crash because we are targetting keywords based on the monthly search averages that Google reports in its keyword tool. But for a geographically targeted campaign it is a distinct possiblility.

    So now we monitor the campaign performance and trends to see if the burst in sales will be sustained.

    And so far its good.
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  • Profile picture of the author jamesviago
    Still going good.

    The phone calls dropped back in week 2 but the online inquiries (people filling in the inquiry form) went up so still a consistent flow of sales.

    April ended as a great sales month. We will be keeping an eye on it throughout May.
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