SEO Forum - 40 Day Challenge – Top 5 in Google Within 40 Days!

Profile picture of the author JosephA by JosephA Posted: 04/30/2010
Hi, my name is Joseph Archibald (some of you may know me for my article writing on the Warrior Forum) and I welcome you to this 40 day Challenge - “top 5 in Google within 40 days!”.

Let me just clarify this a bit please. Forgive me here – its rather a long definition and explanation as to what I intend to do, but its fully necessary just to make it as crystal clear as I can do so. For anyone remotely interested in SEO it should be interesting reading nevertheless.

One of the recent posts on the WF in this part of the forum was along the lines of “how to define a good to great keyword?”.

Excellent question! But one that can only be answered truly by the person who wishes to make the definition. Meaning one of the following:

* would you wish to attain a high ranking for a keyword phrase that is going to bring you buyers regardless there are perhaps only around 2 thousand searches per month in Google stats? (Very possibly a long-tail keyword).

* or are you looking to rank a keyword phrase that has 50,000 + searches a month and not too concerned about it being a buyer-related keyword? After all, with a large search volume, no matter your chosen keyword you should get at the very least a few sales, right (or wrong)?

* or perhaps the definition for you relates much more about how much competition there is in the likes of Google. If I stipulate something along the lines of 20 million competition for the same keyword phrase you wish to rank for, does that mean its a good or great keyword if you can indeed rank highly for it?

I know there are other ways to define a good or great keyword – some based more upon your own personal reasoning and requirements, perhaps. A good or great keyword is in the eye of the beholder – yes, similar to beauty...

For me then, a good or great keyword (or beautiful keyword, if you like) for this particular exercise would have to encompass a number of those points above, if not all 3 together. Namely:

1. must have potential buyers (not necessarily long tail however)

2. must have over 50 thousand searches a month as per Google stats in the Google External keyword tool – this is the EXACT MATCH and not BROAD

3. well okay, the competition as per the Google stats is not what I would focus on at all. I don't care if there are 5,000 comp or 50 million comp. There are other factors more important at play than this sort of competition. But for the sake of many, I shall indeed mention the competition of my chosen keyword

Okay, onwards. My intention is to detail the process of ranking my chosen keyword/keyword phrase – call it what you will, in Google, in the top 5 within a 40 day time frame from very start (once I have chosen my keyword and announced this on this thread) to very end. I shall only purchase the chosen keyword AFTER this challenge begins, and would expect it to be Google indexed some 5 days or so after I make the purchase.

40 days may be too short a time for a top 5 – this has yet to be seen. There can be no guarantee because ultimately its up to Google, and there are a number of other factors that I am obviously unable to control. I will however, do my best!

Why am I doing this? Why do I want to expose my deep SEO secrets to you, a stranger? And why would I wish to risk my reputation on the Warrior Forum (and beyond). Hmmmm.... good question really – its rather nerve racking!

There are a number of reasons, but one is to help to educate and offer support for many folks who are really struggling with choosing keywords and ranking webpages in the likes of Google. I do totally and absolutely know how incredibly frustrating and seemingly unattainable this whole process seems, particularly when new at the “game” of SEO. I spent a load of time and a load of money (most of which was a waste) on trying out new techniques in an effort to make money online.

Fairly early on however, I realized that perhaps the best way was to learn SEO. And thus I embarked upon learning the ropes and putting into practice various techniques until I had honed my skills enough as to be at least relatively successful.

And no, I shall not reel off my successes and boost my flagging ego – how much money I make, how many sites I have ranking in the top 5 or 10 of Google and how many at number 1... Its not relevant to the Challenge.

Let this Challenge speak for itself as to whether I know and understand the world of search engine optimization or not (SEO Google fashion, that is). If you gain something from it that you can add this to your own ability for ranking a decent keyword, then you can argue that the Challenge has indeed justified itself, at least for you.

After all, ranking sites/keywords/keyword phrases on a regular basis only comes with practice and with practice comes improvement. If you can learn from others who have made a ton of mistakes beforehand (that's me!) then you are a big step forward indeed! Less mistakes for you to make, which means success should come sooner rather than later.

Finally, I shall relay to you in my posts on this thread every aspect to my campaign for the chosen keyword. That's not at all to say that I do this for all my campaigns. It depends upon the competition, the target market and how motivated I am haha!

And for sure, I am not claiming I am some form of genius (ah, if only!). I merely wish to show one way – one set of techniques in reaching a potential goal as far as SEO is concerned.

There are many other ways to go about reaching the same goal – what I shall show to you here is just a single method that can be learned by anyone with half a notion. You are then free to utilize this method or to build on it for perhaps even more successes of your own.

The method I am going to outline here is far and away from being perfect, or indeed its not at all one of the best. Its just one way to achieve high rankings, and to achieve high rankings very regularly - if you have the motivation to do so.

If you've read this far, then many thanks for that – you may be one of few! Lol!

Oh, and further information can be found at my blog here
The Thrill of Good Quality SEO makes my Life a Better Place!

Its fairly new hence there is not a vast amount of content. Interesting reading nevertheless.

I shall make a diary of progress and my reasons why I do things on the blog too.

Now sit back and enjoy the ride!

To our success!

Kind regards
Joseph Archibald

As a postscript, and a la Terry Kyle style, if you feel that this thread is of value then do please feel free to provide a vote of thanks by clicking the Thanks button which is just below and on the right side, thank you!
#40 day challenge #challenge #day #days #google #high google ranking #high ranking in google #joseph archibald #rank high in google #top

  • Profile picture of the author Midas3 Consulting
    Midas3 Consulting
    Hi Joseph, I'll look forward to it.
  • Profile picture of the author terenceyang
    Hi Joseph,

    After reading your post from the start to the very end, I am sure that I will follow you from the start of your project here to the very end too...

    All the best of luck and JUICE...
  • Profile picture of the author UMS
    Will certainly be following with great interest.
  • Profile picture of the author JosephA
    Thanks for your support guys! Much appreciated (and much needed too!)
    Best wishes...
  • Profile picture of the author wnatc1
    Looks like a good thing to follow. Look fwd to it
  • Profile picture of the author JosephA
    I'm using Scroogle Scraper here to work out who is who on my potential top 5 rankings. In the case you don't know about Scroogle Scraper - its a software (website) that allows you to search for Google rankings and its unbiased. Thus, it will not necessarily show up your own site as being number one, simply because its unbiased towards you, whereas Google is not. Google will take a bias towards your own search requirements.

    Also, for purposes of this challenge, Scroogle Scraper is okay - albeit it does provide different results in different countries. Over-all though, its probably fairer to assess for a top ranking using the Scroogle rather than a general Google search query.

    I could fire up another software I have (paid for) - SEO Elite, and do further assessments, but this is not entirely necessary I think. I don't want folks to go buying all forms of software for keyword searches and all sorts, when to be honest much of the best research can be done totally and absolutely free.

    Take the Google External Keyword Tool as a perfect example of free at its best!!

    I think I've finally got my keyword.

    More on that shortly...

  • Profile picture of the author JosephA
    When I'm checking out my comp on Google I'll go into Scroogle Scraper, as mentioned, and then one by one I will check through each website of the top 10 on Goog.

    Forget the idea about all this who's ranking for your chosen keywords in "" (is that parenthethis?) and who is not. I spent what feels like most of my life using this technique and generally by doing so managed to rank for nothing worthy of ranking for.

    So many folks get all worked up about the fact that when they check Google and see there is 25 million other sites ranking for the same keyword that they want - well, that means it can't possibly be done. Waaaa.... not true!!

    What I highly encourage you to do, if you are not already doing so is to check for your potential keyword who is top 10 to top 20 in Google. These are your true competition, make no mistake!

    Its these guys and gals who KNOW how to rank their sites by using both on-page and off-page techniques. Either they know or they got oodles of cash to splash on some SEO company.

    I'll talk more about this very soon...

  • Profile picture of the author rhodie
    Following with interest.
  • Profile picture of the author PolarBearAK

    This is going to be a very interesting thread and I plan to follow it.

    Thanks for the information, and best wishes in reaching your goal.
  • Profile picture of the author JosephA
    Thanks Wnatc, Rhodie and Polar Bear - really appreciate your support on this! Its gonna be a fun ride for all (I hope)!

    Just a note to anyone who is following the thread but not made any comment as yet. Please do so - I welcome all comments (within reason) - and I really do appreciate just a simple comment like those who have very kindly just done so. I really do!

    Even if you have not posted before on this forum I want to hear from you. This thread is for anyone that feels it will be of benefit be that you are making a whole heap of money on the internet and your marketing efforts or that you have still to make a single buck!

    I don't care - this is for you regardless where you are at with regards to your SEO!

    Best wishes to everyone, and thanks again for reading along!

  • Profile picture of the author JosephA
    So, what am I looking for when assessing my comp in Google?

    Yup, top 10 to top 20 ranking in Google for my desired keyword.

    I will then go through each of them - check them out - my potential competition in Google that is. Assess their website.

    To be honest, I'm not going to be winning any ranking prizes for my site design skills (please read my recent post (30 April on my website

    I Made a Mess of Working on an HTML – Based Site


    Simple and fast is what turns me on (I'm discussing websites here). So when I'm checking some of these sites now (my potential top competition in Google) - well, they are indeed very arty and nice to look at. Some are a bit clunky though - difficult to navigate around. This puts me off. I like nice simple interfaces.

    Take Go Daddy for example. Nice and glossy for sure, but geeee - so difficult to navigate. Far too many offers all over the place. I don't use Go Daddy at all now - in part due to this clunky set up/interface, and in part cos they've caused me all sorts of problems when trying to register a simple domain name. Their security measures seem to me to be way over the top!

    I use Dynadot for ALL my new site registrations. Its fairly simple and gloss-free. Its also a bit cheaper than Go Daddy, unless you want .info domains, which are incredibly cheap on Go Daddy - last time I looked anyhow.

    After a while, you get what is called "bulk-buy" discounts on Dynadot. Thus, I can get a .com for a low price of $7.50 (almost 11 bucks on Go Daddy!) or a .net for only $5.99. Fantastic! I think .org is about $8 or so.

    Hmmm... I got sidetracked...

    I look firstly for Google PR when assessing my potential competition. Say my competition in the top 10 all have PR5s or so, well then, I have a job on my hands! If the keyword is really worth going for (its going to offer really good pay-back in one form or another) then this will not necessarily put me off.

    What else? How many pages are Goog indexed? Many of the big boys and girls who are ranking at the top for the best keywords (best here I mean by most searched for) have massive websites with often in excess of half a million pages indexed. Don't let that put you off in entirety. But keep it in mind that if you do come across smaller sites your job may be made rather easier to outrank them.

    What next? Well of course - backlinks!! Sure thing, you will NEVER find out how many backlinks your comp really have, but you can get a very rough idea by doing a Yahoo search for the site in question (see * below) and then you should at least double that figure and more. Yahoo shows up more backlinks to a site than do Google (by a long way!).

    There is a feature in Google Webmaster account where you can find the number of links to a site, which I understand is possibly a more accurate assessment. Don't know though, I stick with the Yahoo determination of backlinks to a site.

    There is no software product that I know about that will be able to show all the backlinks to any website. I use SEO Elite on occasion - a product by Brad Callen and his brother Matt, but even this fairly expensive software will not tell me all I need to know.

    Now if you were really doing your homework you would also check out these backlinks. Where are they coming from? What is the PR of the sites that they are coming from? Are they very much related sites to the one we are researching - the one we are just about to build?

    Unfortunately you can't see the hyperlinked text in the backlink (maybe you could if you want to load up each individual website but that would take days to do).

    Next up - domain age. The older the domain the more established it is, and this gives it "weight" and makes it more difficult (although not impossible!) to outrank.

    And finally, the Alexa ranking. Obviously if you are competing against a site that is top thousand ranking in Alexa, then again, you have a job on your hands. Stand up all those who work a lot on product-related domains. You all know precisely what I mean here, right? Your Amazons, your eBays, your NextTags, and your YouTubes and EzineArticles etc.

    Quite frankly these sites are a pain in the behind if you want to rank high for product-related stuff, for example, toys, work tools, jewelry and so forth. But, one thing you got in your favor against such mighty sites as these is...

    Most of 'em don't have time to get backlinks to their specific product webpage. Thus the page will not be ranking on backlinks but on the other factors just mentioned. Well okay then, we all know that backlinks are mighty powerful in the eyes of the major search engines, right? Dang sure they are too! So we can't compete with these mighty sites on most of the above factors can we? But, we most certainly can when it comes to high quality backlinks to our sites/web pages, which is PRECISELY WHAT WE ARE GOING TO DO! Wow, we're on a roll now!

    YOu see, ranking in the search engines is really about being just that bit more savvy than your competition - and that includes those massively powerful guys and girls up there that we all know so well. THEY CAN AND WILL BE BEATEN BY US LITTLE (VERY SMART) FOLKS!!

    Mmmmm... there is something else here too that can go in our favor/favour - our choice in domain name! Now okay, I don't work much with nor with Yahoo! Search, so I don't really know for sure if they really rate a relevant domain name like Google does. I suspect they actually do though - and I say this because I have obviously done some checking with regards my own sites in the past, and often times I've been ranking rather nicely in Yahoo and in Bing too. More on this to come.

    Okay, so what do I mean by our choice in domain name? Most IM'ers (internet marketers) know that by plucking out a domain name with an exact match to our keywords/keyword phrase we wish to rank for, we will certainly be given some advantage, some kudos in and by Google.

    I have to say that its not so unusual to see some site with a PR0 that is less than a year old that is ranking well against some other sites that have high PR and are years and years old. Furthermore, sometimes these PR0 sites have little to no backlinks to be seen.

    So what the heck is going on here?

    The site owner nabbed the domain name that was up for grabs that was a 100% match to their desired keywords. For example... desired keywords "toys for Christmas 2010". Our domain name would be (or .org or .net). Hmmm, I ain't checked to see if that domain is available... If not, what about Christmas 2011 and so on...?? If we were to get those domain names some years in advance imagine the power they would have in Google's eyes come Christmas time of that particular year. There you have a hot tip for free!

    Okay, I will not labor on about this as most of us get it anyhow. Its not so easy to get decent domain names now anyhow, if this is your game. I have another method however, that it seems to me to provide equally good results, and ultimately "can" lead to top Goog rankings.

    No secret but its often overlooked by folks who are glued to the idea of getting a precise match no matter what!

    There is one more thing I did not mention - cache. If the site has been cached recently it generally means that its been updated, which is no bad thing. After all, we are told that one of the advantages of a blog (no matter its a WordPress blog or what) is that its set up to be updated fairly regularly, thus it will be cached in Google etc fairly often.

    To be honest, I don't necessarily think this makes a large difference because it seems to me that many of the top-ranking sites are not updated often at all. By all means come back to me if you have a different opinion on this, thanks.

    More soon...


    * If you use Firefox for your searches then you should if not already done so, download the SEO Quake tool. Free, of course! Once you have this installed, for every web search you make you will see (provided you turn the tool on for use) all the stats for Google PR's, the number of indexed pages in Google, Yahoo and, age of domain etc. etc. Totally
    if you want to do regular SEO work for your own websites, it really is!
  • Profile picture of the author Mohammad Afaq
    Mohammad Afaq
    Just bookmarked this thread and I'll keep an eye on it
  • Profile picture of the author UMS
    Regarding domain names, I couldn't agree more about Godaddy. They are an absolutely awful site to navigate.

    The other popular domain provider that a lot of IMers use and recommend it Namecheap. If you check, before registering a domain, you can always get a coupon to knock of a dollar or two.
  • Profile picture of the author JosephA
    Mohammad, welcome and thank s for stopping by! Enjoy the "ride"!

    UMS, yup, totally! Go Daddy should now be called "SLOW DADDY". I find the site so, so slow to work with cos its gotten so clunky and big.

    Good tip about and the coupons being available. I'm sure I checked them out a couple months back for a small glut of domains I was going to bye up only to find that cos it was the beginning of a new month all the coupons had expired. Life goes on, huh...

  • Profile picture of the author terenceyang

    Thank you for letting us into your mind and look over your shoulder while you do your stuff.

    Can you help me in this...

    How do you narrow down to the keyword that you think you may have found? Do you start off with any random seed keyword or do you find out a rising trend or whatever did you do before you move on to narrow it down?

    Pardon me if I am not quick to catch any hint(s) that you may have mentioned.

    Thank you.

    Originally Posted by JosephA View Post
    Take the Google External Keyword Tool as a perfect example of free at its best!!

    I think I've finally got my keyword.

    More on that shortly...

  • Profile picture of the author JosephA
    Hi Terence,
    thanks for following the thread here!

    With regards your question...
    "How do you narrow down to the keyword that you think you may have found? Do you start off with any random seed keyword or do you find out a rising trend or whatever did you do before you move on to narrow it down?"

    Do you mean how do I start out on my niche and then narrow down to a particular keyword, or are you referring to when I have my niche area defined and now wish to search out a hot keyword to target?


  • Profile picture of the author JosephA
    Okay now, I've chosen my keyword and snapped up a relevant domain name! Let's take a quick look at what I have:

    This domain is targeting the keywords "Twilight Poster", in case you did not realize.

    Of course, is not going to be available! Hence I inserted the "z" to make it sound like Twilight Posters. Its of little consequence to my requirements. I should still be able to rank nicely for this regardless of the "z" sticking on the end a bit like a sore thumb sticks out!

    Sounds perhaps a little bland (not perhaps the right word), but Twilight being such a SIZZLING HOT topic there are indeed sales to be made here!

    I was looking at "New Moon Poster" which according to the Google Keyword Tool has over 165,000 EXACT global searches. Now we are clear as to what Global and Local searches mean, right?

    Global is as it says - based on Google search figures from around the world over the period of the preceding year, broken down to a monthly average.

    Local stats are for the previous month alone (no average over the year) for the Google server that you have chosen to use. Ya, you can use this feature on the free Google Keyword tool, which is very neat! There's a tab at the top where you can change to your desired country to get Google traffic stats for that country alone.

    "Twilight Poster" has some 60.5k exact Google searches globally - as an average per month. Its a little risky to base my "presumptions" on this being a really hot keyword on this figure. Let me explain why.

    Let's say I want to tie this product in with okay? are based in and around North America, right? If I'm targeting "global" then this may include a load of ladies and gents for the likes of Russia. And I don't think that many Russians who live in Russia would be buying from - do you?

    Sure has happened to me before. Where I load up my Google Analytics to see some nice figures for a couple of my sites - high level of unique hits. I go a bit deeper cos I see a lack of sales of my affiliate products and hey, its mostly Russian (from Russia) who are hitting up on my sites. Nothing against Russians of course (my ex was one of 'em). But they are not the buying crowd that I'm looking for!

    So keep this in mind when you are assessing stats for your own keywords!

    Why not just use AdSense? If you have a look see, the potential income for "Twilight Poster" is just below the US dollar mark - 93 cents. Which literally means that I potentially would earn around 25 cents a click. Hmmm, okay I suppose, but perhaps I can do a bit better hooking up with the likes of or eBay. I can always change these about later on and see what happens.

    If one monetizing platform performs not so well, then its good to keep other possibilities in mind. So, for product-related stuff this becomes relatively easy. Just take AdSense off (if its AdSense you have been trying out) and hook into a product from the likes of Amazon or eBay etc.

    Say I initially found a nice product-related keyword that was going to pay me around the dollar mark per click. Yes, I go for that! I check it in SpyFu (or where-ever) to ensure that there are advertisers for the exact keyword. That's the basic SpyFu, so its free!

    Lo-and-behold, there are 17 advertisers - great!

    But what if, for some very odd reason, my sparkly site is nicely ranked, getting some good amount of uniques now that its gotten into top 10 in Google, but its not pulling many clicks. How come?

    Sure thing, would not take too many clicks to make some really good profits at around 1 buck a click, but you see my point, I'm sure. I mean, let's imagine we get $1 per click, we are ranked at say... 9th in Google, we are getting some 150 uniques a day and our site is set up so that we can pull a click through average of 12% per day (pulling a higher click % is indeed very possible!).

    This would work out at... 18 bucks a day for one single highly optimized web page! Nice work! Getting away from the point though...

    Due to the fact that my site is product-related its now a simple matter for me to go check or or something and see if I can find highly-related products that I can affiliate for. Well, yes, of course there are!

    Get me here? You are covered for different angles should one thing not work out for you at the start.

    You are hardly going to start up selling your own physical product here but you can indeed turn to the likes of Amazon, eBay, Commission Junction etc. to get some great products that you can aff for, should your AdSense fall flat!


    I'll make another post to carry on with this discussion or else it may turn out to be a tome like the last post I made

    (If you did miss my point here (I do waffle on a bit, sorry) the main thing I'm saying is - if you are not so sure about a niche and whether you'll get buyers/AdSense clickers, its no bad thing to cover more than one base - AdSense, eBay, Amazon etc. Thus, should one option fail then you can try out one of the others. You can think about that when next going for a different niche). You don't have to change all your site articles etc. if you want to change from one monetization base to the other, if you thought this through at the start.
  • Profile picture of the author JosephA
    Hi Promojack, thanks for stopping by!

    I hope my techniques are as effective as they sound too

    The proof is in the pudding, so to speak.

    However, I do think that many folks who know SEO to some extent are possibly sitting up and taking some notice here. Cos what I'm divulging is what I use day to day. And what I'm divulging is based not only on my own "fiddling" around but upon many other TOP SEO'ers and what they do too, day in day out.

    What I've done is to take a bit of many different techniques, experimented with them myself and then do what works for me.

    Thus these techniques are actually almost totally tried and tested and found to be very workable and very successful too.

    I'm not one for re-inventing the wheel when the wheel works really well. All I do is to tweak the wheel to make it work that much better for me!

    Good luck!
  • Profile picture of the author terenceyang
    Originally Posted by JosephA View Post
    Hi Terence,
    thanks for following the thread here!

    With regards your question...
    "How do you narrow down to the keyword that you think you may have found? Do you start off with any random seed keyword or do you find out a rising trend or whatever did you do before you move on to narrow it down?"

    Do you mean how do I start out on my niche and then narrow down to a particular keyword, or are you referring to when I have my niche area defined and now wish to search out a hot keyword to target?



    Hi Joseph,

    I am referring how you would pick your niche to start with... Especially for this challenge here.
  • Profile picture of the author JosephA
    Hi Terence, with respect to this particular challenge it was a case of pick something out of the blue, really. I did not want to go with AdSense cos I would not be able to provide the domain name on the Warrior Forum if I did so.

    So it had to be something that I could either have no product at all - no monetization, or something that even if it was to be viewed a thousand times via the forum and clicked through with no sales to speak of, there would be no harm done. No repercussions to my account (if it were AdSense I'd be banned in no time).

    At the same time, I wanted to pick a niche that everyone is aware of - so even if not Twilight fans, at least they know of Twilight. I'm no Twilight fan myself, but I do enjoy the movies and my girlfriend daughters love Twilight, so I'm at least aware of it to say the least.

    Further, I wanted to "hit" my initial criteria for the Challenge. In this case I did not entirely do so, but the last one - 20 million competing in Google is neither here nor there to be honest. As mentioned, there are other ways to determine the true level of competition.


    In general and not related to the Challenge, I would pick a niche depending on whether I'm following the technique I just talked about - the products-based stuff. That narrows things down a bit. And then all I do is to get my notepad that I've written down about 200 ideas in over the past couple weeks and check out what's what with both the Google Keyword Tool (great piece of kit that is!) and with Micro Niche Finder software (James Jones product).

    Its good to just write down stuff as you walk around the shops. As you see TV ads - loads of stuff on TV in general to generate great niche ideas from. Or just talking to folks - someone says something about something and my brain is suddenly ticking over about a potential hot niche. Weird perhaps

    I think its just being always open to ideas and potential markets. Heck, even sometimes when I wake up early in the morning I have an idea about a new niche that I will write down or go straight online and check it out there and then.

    Niches are almost everywhere around us, its just a case of "seeing" things as potentially your next hot niche! And it need not at all be product related. There are so many other things that are worth checking out for their potential.

    Hope that helps Terence!

    Best wishes to you...

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