Can this Adsense layout still be improved?

I am finding the more adsense ads there is the better.

I think you can only have 3 ads maximim per page, you have 4?

The menu option on the right. You could change the colour to black to match the text so only the adsense stands out.

I think it looks really good. However, they have been cracking down a lot more on people who are aggressive with Adsense and I would say this layout is very aggressive.

George, I would make the content column the same width as the Ad Unit to start with.

I have measured my 336 Unit positioned above the content with a Sidebar skyscraper like yours and found that the 336 had a CTR of 7%+ compared to the sidebar of 2%.

I have also just recently started putting a 336 after the content, but not in the footer. This increased my CTR by another 4%.

Next I am going to try moving the top 336 to be after 1 or 2 paragraphs of content so that it is truely embedded in the content.

I have found some useful data at this site here, inparticular this article - Scrolling and Attention (Jakob Nielsen's Alertbox) No idea how respected this blokes info is.

Just make sure that the main column ad units appear before the sidebar column in your source code. It depends on how the site is programmed but sometimes the sidebar divs appear before the main column div. The highest earning ads are displayed first (in source code) so you want these in the highest clicked positions. You might get more improvement by having a unit after the content.

2% is 2% but if your CTR on the main ad unit improved by 2% by removing the sidebar then drop it. The increase in eCPM will be larger.

I think you will get most improvement by reducing the width of the content column. If you had a look at that article I posted and others on his site, you will see that some people are blind to things that look like ads, even wrapped in content. If the ads are inline they look more like part of the content.

Other than that the structure is good an will allow you to move the units around a bit to tweak the result. Don't be afraid to experiment after making the site live. Colours, width, moving units will not affect your site in the serps. It is the moving around of div tags that makes it look like a total restructure.

It looks like old fashioned adsense. Now a days, much improved adsense's views are created so that it can attract the users.

Well thanks for so much tips, good thread!

I discovered another crazy "trick", unbelievable what some can still learn.

People use the vertical link units and put them in their sidebar, makes them look like a part of the menu structure! Of course it might be wise to have it titled "Sponsored Links" to avoid any problems.

Yes, i am debating about that second (vertical) adsense block, on my newer sites i actually removed it and just leave the big one.

Webtrix...interesting..i might look at my templates how they do this.
(At least for Thesis theme it looks like that Thesis loads the sidebar all the way at the end of the code)

This is not my site, but look at that:



The integrated LU in the sidebar - and also how he placed that other add within that section on the right.

I am aware there are way more extreme examples of "blending ads", but in my case i really want to keep it mild. Its not my intention to trick site visitors. But the (clearly labeled) LU is a nice idea.

Getting a lot of input from simply looking at other sites.

coloring of that big block on the right is off, he could probably increase CTR many fold with better blending. Box at the bottom is "quite ok". All in all i think he gets "ok" CTR but there is still HUGE potential.