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Need Help with Google Adwords!

by paddyboy
7 replies
  • SEO
    • |
Hi there,
I am trying to run an adwords campaign. It started out fine but now my ads say: "Rarely shown due to low quality score". I think I messed up my website 's landing page. If there is anyone on this forum that can help, please contact me with estimated cost.
I really appreciate if anyone can help me out.
many thanks--paddy
#adwords #google
  • Profile picture of the author Gravc
    I've only come across this once a long while ago but and I'm sure somebody else will explain in far more detail but in short this generally happens happens because google thinks your adverts/keywords are not properly related to what it is that you are marketing.

    If you run your URL through the google keyword tool it will tell you what google thinks your website is about. Then you could try removing any keywords that are not closely enough related to what google thinks your site is about.

    Thats one thing to start with but also maybe take a look at your advert and how relevant that is to your keywords and landing page.

    This is googles way of saying that what you are promoting or the way you are promoting it won't give users a good experience when browsing through google
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    • Profile picture of the author paddyboy
      Thank you for the info. I have re-loaded an older backed up copy of my site index that was working before and I will wait and see if google rates the landing page as acceptable again. I have a suspicion that I messed things up by having a link to an external site on the landing page; I was trying to link to a third party site that was a kind of testimonial (bad idea ) and I think that's what caused the problem. I removed the link but it is still rated poorly so I will try the original version of the page.
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  • Profile picture of the author Lucid
    You've got a poor landing page quality score. This means you are violating one or more of the Adwords policies. You can make your keywords and ads very relevant, change until the cows come home, but it won't change anything if you are not following guidelines.

    > I have a suspicion that I messed things up by having a link to an external site on the landing page

    That was probably it. See bridge page in the policies.
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  • Profile picture of the author SoftwarePromotions
    Hi Paddy,

    This could be down to the landing page, or more likely the setup for your Google AdWords account.

    Are you only using broad matched keywords? What are your average positions and individual quality scores like?

    Let me know if you'd like me to take a quick look at your account through our MCC account.
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  • Profile picture of the author tryinhere
    The first problem you have with that site is the required supporting pages are missing / most of them and you will blow daisy's up hill without these.

    home
    about us
    contact us
    FAQ
    privacy
    resources
    site map
    terms

    next you have little to no content

    the subject matter / headline make gazillions ? is a bit iffy

    all in all the site has at it stands written slam me all over it and needs a lot of work, to bring it up to a level required.
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    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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    • Profile picture of the author paddyboy
      Thank you for the great advice. I will start to work on implementing those ideas.
      interesting side note,: I went back to a saved version of my site and then created some new image ads with adwords. These ads scored 5/10 instead of 1/10. The only difference in the site was that I got rid of a testimonial I had added (using plain text instead of an image) that had phrases like "the best" and "awesome". Maybe that was enough to throw my site into the 1/10 category.
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      • Profile picture of the author John Hocking
        If you PM me your keywords and ads, I would be happy to take a look at them and offer suggestions.

        Typically if you have a low quality score, your search term, your ad and your landing page to do match in Googles eyes.

        One thing that can really help this is use one keyword phrase per ad Group.

        Make sure your keyword is in the ad title and/or body.

        Put the keyword in the page title and headline of your landing page.

        This means you will most likely have to create a landing page for each keyword you want to target.

        Add supporting keywords in the content of your landing page.


        for example, If your keywords was gardening. Supporting keywords would be flower, shovel, hoe, plant.... etc.
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