9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

Google Adwords Keyword Tool - "Local Search Trends" bars meaning?

by Bryan V
5 replies
  • SEO
    • |
Anyone know for sure what they mean? I looked on google search, google help, cant find anything.

It says local search trends for the last 12 months--and that each bar is 1 month. There are only 8 bars.

Are the bars' heights relative to a 12 month historical volume? overall volume ?

Am I right to think the bars furthest right are the most recent months?

Google doesn't really explain it well.

Thanks for any help!
#adwords #bars #google #keyword #local search trends #meaning #tool
  • Profile picture of the author Bryan V
    I'm also getting different search volumes using the new and the old keyword tool and don't know which to trust.

    Anyone else seeing this?

    I have both set to US, english. I know one has "last month" volume vs local monthly, but the Global Monthly average should be the same. The older keyword tool shows 6000, new tool shows 1000.

    The local monthly search shows 4400 on the old tool for April. For the new tool it shows 400, with a pretty even across the board "green bars" for monthly trend.

    this is all exact match btw. It's a pretty big difference, anyone have any insight/experience with this? I'm seeing this with many different keywords. Some are even worse. like a jump from 8k volume to 500.
    Signature
    Perhaps an attic I shall seek.
    {{ DiscussionBoard.errors[2097831].message }}
    • Profile picture of the author mlevenhagen
      Hi Pack,

      You are right.. furthest to the right is the most recent. The graph matches up to what you'll see if you do the same search, term, in Google Trends. And it's the scale is based on the average volume for that term.

      It might show less months if there is a cyclical trend or they only have data for that time for other reasons..

      HTH!
      Signature

      ~ Matt Levenhagen
      Blog: Niche Marketing
      Latest WSO: Check Out Conversions Academy!

      {{ DiscussionBoard.errors[2097953].message }}
    • Profile picture of the author ankushlearner
      Hi Pack12,
      I am not sure which old and new keyword tools you are talking about.

      I also have heard Google Keyword External Tool. Does it have two version. Old and new version? If yes, kindly you can provide me links of both the tools so that I can myself check it out.

      Thanks a lot.

      Regards
      Ankush Learner
      @ankush


      Originally Posted by pack12 View Post

      I'm also getting different search volumes using the new and the old keyword tool and don't know which to trust.

      Anyone else seeing this?

      I have both set to US, english. I know one has "last month" volume vs local monthly, but the Global Monthly average should be the same. The older keyword tool shows 6000, new tool shows 1000.

      The local monthly search shows 4400 on the old tool for April. For the new tool it shows 400, with a pretty even across the board "green bars" for monthly trend.

      this is all exact match btw. It's a pretty big difference, anyone have any insight/experience with this? I'm seeing this with many different keywords. Some are even worse. like a jump from 8k volume to 500.
      {{ DiscussionBoard.errors[2361688].message }}
  • Profile picture of the author raycowie
    Local search volume displays last months search volume for each of your keywords. Remember that these results aren't current and new trends may have brought about a rise or fall in the number of searches for the month that you’re searching for keyword or keyword phrase results.

    Another thing to consider is that this is not based on any averages over a given period of time, but rather it focuses on the prior month and by the time you have discovered these results they may already be outdated.

    Do away with the local search volume because it's just misleading (especially when things are seasonal).

    Global Monthly Search Volume is where you’re going to see the monthly average based on the cumulative number of searches run for the previous year all the way up until the past month. So you can easily work out the average number of searches that way.
    Signature

    Before you can become unstoppable, you have to get started!


    {{ DiscussionBoard.errors[2098105].message }}
  • Profile picture of the author TycoonRob
    Maybe that is good news for me. See my thread https://www.warriorforum.com/showthread.php?t=212710.
    Signature

    Doubt everything you believe.

    {{ DiscussionBoard.errors[2098193].message }}

Trending Topics