4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Question for PPC Consultants: What if your client's site doesn't convert?

by connorferster
3 replies
  • SEO
    • |
Hey everyone,

I have a local small business client who I am getting decent traffic for (~35 visitors/day; can easily get over 100 but he can't afford more) with the intent of having that traffic 'convert' into a submission on his contact form or a phone call for a quote. He is a tile installer that is looking to get more installation work.

We have had a couple of email submissions and one phone call over the last 2 1/2 weeks but he wants more than that. Do you guys typically also take over the conversion side of the equation also, commandeering the client's website? Or do you just tell them, "fix your website"? Even if I can get his website to convert better, what if HE screws it up on the phone? He is still blaming me because I'm not sending him "quality customers"? In that case, I would want to have a virtual number where my assistant (who I *know* gives amazing customer service) would answer the phone and arrange the job for him. Where does it end?!

Have any of you had this problem? How much do you take responsibility for? Just the traffic? How does being a PPC consultant work, ideally?

Thanks for all of your help!
#client #consultants #convert #ppc #question #site
  • Profile picture of the author Zag
    It's in your best interest to help them convert more. I'd personally not accept any blame and tell them that with changes to their website they will most likely convert much more (if the website is shockingly bad).

    I'd offer to make improvements for a agreed fee.

    I'd of mentioned converting traffic and recommended any changes before I took out the job.
    {{ DiscussionBoard.errors[2098649].message }}
  • Profile picture of the author sainteve21
    Hi

    I have had, and still do have, Clients that have landing pages/sites that don't convert very well

    What I generally do is advise them and show them the breakdown of their stats & point out where the weak link is in their sales funnel

    They then have 2 options: I offer to help them with their sales copy etc to increase conversions & charge an additional cost, or, if they refuse to go down that route, I give them 3 months to remedy & then if they have made no changes I terminate the contract

    Might sound a bit harsh, but as a Professional, I don't want to be associated with a poorly converting website if it is because of something out of my control

    Afetr all, when I am speaking to new potential clients, I want to be able to show them testimonials of work & happy previous/existing clients & not sites with poor sales records

    Hope that helps

    Steve
    Signature
    MOBILE MARKETING TOOLS SquiddleBooks.com

    PREMIUM DOMAIN NAME FOR SALE Outsource Samurai .COM
    {{ DiscussionBoard.errors[2098735].message }}
    • Profile picture of the author jaaproos
      I recognize your situation. It depends a lot on expectation management. To give beforehand an idea and do a scan of his site. Make on top of that an expectation with realistic conversion rates. Make sure your client has read this e-mail and talk him or her through it.

      But after all this you will probably still have problems....at least you have something to point at.
      Signature
      http://liefdesverdriet.blogspace.be/
      {{ DiscussionBoard.errors[2103472].message }}

Trending Topics