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Question - Adwords - My score went up but sales went down

by DaWarrior
3 replies
  • SEO
    • |
So I have an adwords campaign with steady clicks and steady sales.
Then my score went from 5/10 to 7/10 and my sales dropped but get more clicks.

This ever happened to anyone?
I think since my score went up my ranking position went higher and there may be a lot of click friendly people.

WEIRD
#adwords #question #sales #score
  • Profile picture of the author Lee Wilson
    It's quite normal. The Conversion rate is usually higher when you are further down the page but, now your QS is up, you should be able to drop your bids. Let it run for a while and figure out where on the page you make the most return.
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    • Profile picture of the author David Louis Monk
      If you can do the basics to improve your site and get a higher Quality Score above 7 the price you pay for your keyword/phrase will reduce.
      Signature

      David

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      • Profile picture of the author John Hocking
        The higher your ad is up the list, the more general clicks you will get.

        I have found the keeping my ads in position 4 to 6 gives me the best cost to conversion ratio.


        Target one keyword per ad group and make sure the keyword is in the ad title and/or body. this will help you get more targeted clicks and better conversions.
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