OK Guys, I need your opinoin about PPC campaign
- SEO |
My site has information (5 articles) about a particular ailment. From all the ppc research i have been reading, it seems i need to group my keywords by category, and drive the corresponding category traffic to the appropriate landing page.
Now, my quesion is, do i promote the the product im try to sell on those landing pages, or do i direct traffic to another page which has a review of the product.
Here is a quick example:
keyword: How to look 10 years younger
Ad Copy:
Look Younger
Follow my quick and easy tips to
look 10 years younger.
www.whatever.com
destination url: whatever.com/look-10-years-younger.
Then The landing page would be an article (500 words, optimized for keywords), with basically a free article on ways to look 10 years younger.
At the bottom of the article I would have a picture of the book im promoting, and big bold letters saying something like:
"Click Here to learn How I looked 10 years younger by using this secret product that the celebrities use."
Or something to that effect.
Then on the following page, a product review (story) of how i used product xyz to look 10 years younger. Then of course, strategically place affiliate links on the page.
My real dilemma is, am I going to spend a ton of money targeting people looking for free info, or will i get some conversions using this method?
I know your gonna say test it out, but im wondering if anyone else uses this strategy. Let me know. Thanks.
Robert
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tryinhere -
Thanks - 1 reply
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rvrabel2002 -
Thanks
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