Google keyword tool overstating impressions
- SEO |
I've been on the first page for several keywords for some time now.
When I go into Google Webmaster's tool it gives me the number of impressions for each search phrase. Well, for a whole bunch of keywords Google Webmasters tool tells me that number of impressions is about 4-5 times smaller than the number of impressions that Google Keyword tool is estimating as a monthly number of searches for that keyword.
Does this mean that, on general, Google Keywords tool is unrealistically ( and deliberately) overly optimistic as to number of searches per month?
When I go into Google Webmaster's tool it gives me the number of impressions for each search phrase. Well, for a whole bunch of keywords Google Webmasters tool tells me that number of impressions is about 4-5 times smaller than the number of impressions that Google Keyword tool is estimating as a monthly number of searches for that keyword.
Does this mean that, on general, Google Keywords tool is unrealistically ( and deliberately) overly optimistic as to number of searches per month?