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Google reveals the AdSense revenue share

by PhilipSEO
18 replies
  • SEO
    • |
Content publishers get 68%.

Google Reveals AdSense Revenue Share, Is it Satisfactory? | WebProNews
#adsense #google #reveals #revenue #share
  • Profile picture of the author Fraggler
    That is what a lot of people assumed and I think it is a generous amount. A few people on that site complaining about smart pricing but what they fail to realise is that Google charges the advertiser less to place an ad on a smart priced site. The revenue share doesn't change. Both Google and the site get less for a smart-priced ad unit.
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    • Profile picture of the author JackPowers
      Originally Posted by Fraggler View Post

      That is what a lot of people assumed and I think it is a generous amount. A few people on that site complaining about smart pricing but what they fail to realise is that Google charges the advertiser less to place an ad on a smart priced site. The revenue share doesn't change. Both Google and the site get less for a smart-priced ad unit.
      Which is still a bad deal.

      With the advanced click fraud tools that Google have, how do they justify Smart Pricing?

      Lack of conversions can't be blamed on the published can it? I mean, the advertiser wrote the ad, the visitor clicked the ad and then if it didn't convert who else can you blame but the advertiser and their webpage?
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      • Profile picture of the author Fraggler
        Originally Posted by JackPowers View Post

        Lack of conversions can't be blamed on the published can it? I mean, the advertiser wrote the ad, the visitor clicked the ad and then if it didn't convert who else can you blame but the advertiser and their webpage?
        Smart Pricing is there to protect advertisers from people who make pointless and useless mini sites with the sole purpose of confusing the user into clicking an ad either through deception or as an exit path.

        Google knows what the conversion rate for an advertiser should be so when they find a common pattern of advertisers underperforming on a particular site they know that they have to keep the cost per conversion consistent or they will lose an advertiser. If the conversion rate is consistent with other sites (even if it is low) then the publisher won't be punished.

        It is only a concern for people who have a site full of junk. For most people it shouldn't be an issue.
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        • Profile picture of the author JackPowers
          Originally Posted by Fraggler View Post

          Smart Pricing is there to protect advertisers from people who make pointless and useless mini sites with the sole purpose of confusing the user into clicking an ad either through deception or as an exit path.

          Google knows what the conversion rate for an advertiser should be so when they find a common pattern of advertisers underperforming on a particular site they know that they have to keep the cost per conversion consistent or they will lose an advertiser. If the conversion rate is consistent with other sites (even if it is low) then the publisher won't be punished.

          It is only a concern for people who have a site full of junk. For most people it shouldn't be an issue.
          I disagree. Plenty of advertisers have poor landing pages.

          The content network isn't the best for conversions anyway and Google knows this.

          For example, someone may be browsing the net leisurely and then click an enticing ad but not buy or sign up for anything right then. They may remember the site and go back for a conversion later on after having Googled and then clicked on a Search ad.

          One of my sites had Adsense on it and received clicks worth 1c to 20 cents earning $10 a month. I looked at which ads were displayed, went to their site and signed up for their affiliate program. Now the site pulls $100 from one advertiser alone. So it's obviously not my site that was the problem.

          Smart pricing sucks plain and simple.
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  • Profile picture of the author warriorkay
    Many people won't believe that, especially looking at
    the amount that adword folks pay for certain keywords.

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  • Profile picture of the author Zeus66
    I find that to be higher than I expected. I always figured it was under 50%. Thanks for sharing the info!

    John
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    • Profile picture of the author PhilipSEO
      Originally Posted by Zeus66 View Post

      I find that to be higher than I expected. I always figured it was under 50%.
      Yep, that's what I used to think too, and many others that I know. 68% is pretty generous (hence it's too Google's advantage to reveal it!).

      Thanks for sharing the info!
      You're very welcome! (But that's what the thanks button is for!)
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  • Profile picture of the author Peter Gregory
    Hell the 51% rev share for the search partners ain't too bad either. I agree that I would have expected both numbers to be less. I'd be interested to see when they release the revenue share numbers for mobile applications, feeds, and games.
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    • Profile picture of the author akanakshaa
      Originally Posted by Peter Gregory View Post

      Hell the 51% rev share for the search partners ain't too bad either. I agree that I would have expected both numbers to be less. I'd be interested to see when they release the revenue share numbers for mobile applications, feeds, and games.
      Thanks for sharing the news
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  • Profile picture of the author The Dotcom Hippie
    Sounds like a late April Fools joke to me. Sure, I've gotten smart priced from time to time, but that 68% stuff just doesn't add up at all.
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    • Profile picture of the author Zeus66
      Originally Posted by The Dotcom Hippie View Post

      Sounds like a late April Fools joke to me. Sure, I've gotten smart priced from time to time, but that 68% stuff just doesn't add up at all.
      How could any of us say what % "sounds" right? I mean, at best we're guessing. You don't know which ad someone clicked on your site so you can't even guess at how much was paid for that click. It's all guess work.

      John
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      • Profile picture of the author Kurt
        Originally Posted by Zeus66 View Post

        How could any of us say what % "sounds" right? I mean, at best we're guessing. You don't know which ad someone clicked on your site so you can't even guess at how much was paid for that click. It's all guess work.

        John
        Actually, I read some estimates that were pretty close a few years back. These estimates were based on Google's tax returns and as it turns out were pretty accurate.
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  • Profile picture of the author bigcat1967
    I read that today as well. It really did throw me off. But -

    but that 68% stuff just doesn't add up at all.
    And I agree with that - it really doesn't.
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  • Profile picture of the author terryd
    That's actually a lot more than I thought it was also, I assumed it was well under 50%
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  • Profile picture of the author Buzzin
    68% is pretty decent tbh.

    I'm surprised Google have publicy announced it!
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  • Profile picture of the author Fernando Veloso
    Keep in mind they didn't share all the details - just a general percentage.

    I am sure some sites that DO convert to advertisers grab a bigger piece of the pie.

    It makes sense, after all.
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  • Profile picture of the author adsenser
    Its good.. Earlier i thought it was 30-40% for publishers. Search ad pay is less. around 50%
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