The Google Test & Black Hat Techniques
- SEO |
By the way, I think the things people call "gray hat" are just things they are trying to convince you that you won't get caught for.
Google Test = Does what you are doing provide a better end user experience (better than the competition you are beating)
Ultimately it breaks down like this... Are you working with the same goals as Google or against them. It seems to me that Google's main goal is to provide a quality end user experience. This means if someone is search for something, Google wants to use it's own set of criteria to provide the most relevant content.
Now some may say, "Who is Google to make the decisions?" It seems to me that it's Google's house. If you rent a house from someone and they don't allow dogs, that doesn't mean you can hide your dog so they don't find out and not expect to be thrown out when the truth is revealed.
A good example of this is PR sculpting. I'm reading an ebook about this right now. It's really interesting and makes some good points. That said, I don't see how modifying the link to your contact page, so it doesn't effect page reputation, isn't something that Google would be against. I think this is represented by the "nofollow" feature not working as well for this as it used to. It wouldn't surprise me if Google starts actually dinging people who use that for internal links. I guess they probably won't do that for people who use javascript, however they certainly could create a formula that defeats Page Rank Sculpting.
Of course the author of this ebook points out how flawed this system is, and certainly it does seem to have it's problems.
Another thing I read recently had you bookmarking your site at a social bookmarking site, and than bookmarking the bookmark. When you look at something like that where it's so easy for the Google to figure it out, it just seems like you are asking for trouble.
Doesn't long term seo strategy just break down to creating a lot of good quality content related to the theme of your site, having relevant titles and headings for the pages, and having relevant incoming links to the pages including from within the site. If you create good content that people want to link to, you are building a foundation for your site that will be hard to beat.
Of course, I don't claim to be a search engine expert. I'm not even saying you shouldn't use black hat techniques. It's not my place to make that choice for you. All I'm really saying is that when you do something that is against what Google wants, don't be surprised when they slap you down.
Who this hurts the most is the newbies who haven't had sites black listed (or at least heard of it).
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2 hours + $50 = 1 full 40 hour work week - http://www.MultiProfitability.com
How does that work? With Cloning of course. Watch the free videos at the url above.
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
2 hours + $50 = 1 full 40 hour work week - http://www.MultiProfitability.com
How does that work? With Cloning of course. Watch the free videos at the url above.